The public image of your company – from the individual you employ and the experiences you create, all the way through to your brand image itself – is crucial if you’re to build a trustworthy and impressive reputation in your given industry. Without maintaining a focus on your relations with the public, you can fall into a spiraling negative feedback loop that isolates you from repeat business and causes the social stock of your company to fall.
As such, it’s deeply important that you boost your brand image, with make-overs, customer service enhancements, and public relations blitzes, in order to make your brand attractive to customers.
In this guide, you’ll discover how to do that for your business.
One of the key planks of your strategy to engage with customers and make them feel valued and comfortable with your brand is the way in which your staff interacts with customers. While the digital world has introduced automated voicemail services, chatbots, and email notifications, there’s still a dire need for the human touch to allow you to connect positively to your customers.
The tip here is simple, but difficult to achieve. Hire outstanding customer service professionals to help you get the job done in the most pleasant and helpful way possible, organize staff training to get everyone on-side when dealing with customers, and be prepared to go the extra mile to help those customers who’ve had a difficult or unpleasant experience when interacting with your brand, your products, or your services. This will help boost your image in the long-run.
Whatever business you operate, you should have access to public relations gurus who can help you spin news stories to your favor and adequately respond to criticism of your business. Such professionals can be difficult to find on full-time contracts, and you may instead look to professionals from providers of hospitality public relations in New York, who have years of experience in the industry, and the ability to shape your media exposure to suit you.
But it’s not just hospitality that needs great public relations – it’s even your personal brand which, as a public figure leading a business, needs to be squeaky clean and professional, trustworthy and impressive, if you’re to encourage customers to love your brand. Bear customer and public relations in mind to build a positive image of your brand in the public imagination.
Then, there’s the option of casting away your past by redesigning your brand, and using your rebrand to launch a new-look company that’s all about the future, and about new, solid, and strong values that your customers can trust. While you’ll need the help of some designers and strategists at this point, it’s your press releases and communications that’ll make your rebrand stick.
As such, dig down to find your core message, and to redeliver your mission statement and your manifesto to your customers. Be confident in your ability to share your new brand, and what it should mean for your customers. A new, clean, modern and professional brand can do wonders for your resulting brand image over the years to come.
There you have it: three key ways in which you can boost your brand’s image in 2020 and beyond.