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Column Article
The Importance of Having a Crisis Communications Strategy
In today’s fast-paced and interconnected world, a crisis can happen anytime to any organization, big or small. From natural disasters to data breaches and ...
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Column Article
The Role of PR in Promoting Health Campaigns and Initiatives
In this constantly changing industry, public relations (PR) for the healthcare sector is more important than ever. Businesses and brands spend more time and ...
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Column Article
The Importance of Personal Branding in the Age of Social Media for PR Professionals
A PR event can be challenging, but with the right plan and execution, it can be a great way to promote your company or ...
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Column Article
7 types of public relations for your business or brand
Public Relations support a company’s marketing initiatives and are a powerful tool to enhance marketing tactics to strengthen brand recognition. A successful PR strategy ...
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Column Article
Suzanne Somers: 25 Things You Don’t Know About Me
The original story appeared in US Weekly by Julia Emmanuele Click here to view Suzanne Somers became a household name thanks to the hijinks of Three’s Company, ...
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Column Article
How to Reach Your Target Audience – Best PR Tips
The term “Target Audience” is used extensively in marketing and PR. All branding, communication, and messaging are centered around the target audience. Acquiring the ...
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Column Article
Difference Between PR and Advertising
Advertising and PR are two vital cogs in the growth and awareness of any brand. Knowing the difference between advertising and PR can help ...
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Column Article
PR and Social Media – The Perfect Match for Your Business
How can PR & Social Media combine to grow your brand and business? PR and Social Media are both built on communication. Social media ...
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Column Article
Why Public Relations for Healthcare & Doctors?
How does PR help in creating a brand out of your medical practice? Why is building a personal brand so important for doctors? The ...
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Column Article
Building a brand – 5 essential points
What is a Brand? A brand is an innovative and abstract idea used in marketing or business that makes it easier for customers to ...
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Column Article
Crisis Management PR NYC – The Complete Planning
What is Crisis Management? Crisis management planning is the formulation and application of strategies to deal with a sudden negative event. Negative events ...
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Column Article
The Weather in New York City- Raining Guests!
New York City Diversified. The weather in New York City is a 4-course meal served warm, cold, springy and rainy throughout 365 days. ...
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