The original article appeared on Forbes.com on April 19, 2021, featuring our client Hope Fragrances. Click here to read the full article.

Mother’s Day Gift Guide: The Sweetest Perfumes Are The Greatest Force

Every mom deserves to shine this Mother’s Day. In short, perfume should be effortless and optimistic. More to the point, fragrance can be both a romantic gift as it is fun.

This Mother’s Day 2021 scents infused with exotic floral notes and natural essences- some even packed with a concentration of perfume oil that activates various notes throughout the day due to their complexity, will surely transport her to sweet place. Current offerings even have warm, woody gourmand fragrance featuring notes of palo santo, almond, tonka bean and vanilla.

Consumers today make conscious decisions based on sustainably as well as fragrances made with natural ingredients. Eco-conscious mothers will be pleased to know that an abundant number of fragrances now are free of synthetics parabens phthalates and sulfate. A handful of brands are even vegan and cruelty free.

Bright citrus and fruit embellishments delight Mothers on their special day. It is important to remember the first notes usually subside to make way for exquisite expressions and nuances that make up the lasting scent. These modified selections evoke a sense of playfulness and curiosity through sweet scents from natures aromatic cherry blossoms and saccharine scents of the warm summer breeze. Today, the lineups embody an intoxicating blend of fresh florals, fruity flavors and even breezy marine notes to capture the scents she feels beautiful wearing.

It’s been a tough year. So if your striving to find the perfect gift to warm her heart, go for it A gift card is a nice thought but not a heartfelt gift. I’ve rounded up a list of the sweetest fragrances that are sure to delight this Mother’s Day, May 9th 2021. Happy Shopping!

Hope Fragrances:

Hope Fragrances– Hope Fragrances brand founder Audrey Gruss, was inspired by her mother, Hope, to create the new Lifestyle Collection for Mother’s Day! The set features their signature Hope, invigorating Hope Sport, and sensuous Hope Night scents that were created for the multi-faceted woman. Audrey created these beautiful and unique fragrances in memory of her mother who struggled with depression. To honor her mother and to help others who are suffering from depression, all net profits from the set go directly to the Hope for Depression Research Foundation (HDRF). $200