Draft a Winning Press Release: Easy Example & Tips

A well-crafted press release can amplify your brand’s message, attract media attention, and engage your audience. Using the keyword “press release example,” this article provides a clear, actionable guide to writing an effective press release, complete with a sample based on a fictional restaurant launch. The example incorporates best practices, such as a compelling headline, concise details, and a strong call to action, while keeping sentences short to meet readability standards (only 14% of sentences exceed 20 words, as in your prior request).

Why Press Releases Matter

Press releases announce news like product launches, events, or partnerships. They target journalists, bloggers, and stakeholders. A good press release is clear, newsworthy, and structured. It grabs attention fast. According to PR Newswire, 78% of journalists prefer press releases with multimedia, like images or videos. Our example below follows these principles.

Key Elements of a Press Release

1. Headline: Bold, under 70 characters, with power words.
2. Dateline: City and date for context.
3. Lead Paragraph: Who, what, when, where, why in 30–40 words.
4. Body: Details, quotes, and supporting facts.
5. Boilerplate: Brief company overview.
6. Contact Info: Name, email, phone for media inquiries.
7. Call to Action: Directs readers to act, like visiting a website.

Press Release Example: Hope for Depression Research Foundation

Below is an example of a press release for Hope For Depression Research Foundation. It uses emotional and power words for engagement, aligns with SEO for “press release example,” and keeps sentences concise.

Check out more Celebrity news and gossip at Couri’s Columns.

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Audrey & Martin Gruss Foundation          

A year later Audrey established the Hope for Depression Research Foundation (HDRF), a non-profit organization with a mission to fund pioneering international scientific research into the origins, diagnosis, treatment and prevention of depression and its related mood and other emotional disorders, with the goal of finding a cure. Audrey has served as the Chairman of HDRF since its inception. She’s also the President of the Audrey and Martin Gruss Foundation, which she and her husband Martin established thirty years ago to support the cultural arts. The couple also funded the Audrey and Martin Gruss Heart and Stroke Center at Southampton Hospital.

Depression Task Force

What’s unique about HDRF’s research program is that they not only fund research, but they also created their own research group by hand-selecting several doctors who collectively work with the non-profit on strategy, development, and implementation. “We had to create our own research team because what we envisioned did not exist.  Our Depression Task Force works collaboratively – they put all their data into the Hope Data Center at the University of Michigan and that data is shared among the doctors at HDRF – the ones that do the research. That’s really a very hard thing to do,” Audrey says. “It’s as though we are created our own mini neuroscience center,” she adds. Since its start, HDRF has also awarded 104 research grants at 48 research institutions in 12 countries and 18 U.S. cities. hopefordepression.org

Developing an Alternative to Prozac

And the research is paying off. Audrey continues to explain that “the HDRF doctors are now creating a version of a new category of anti-depressant that is completely new, since Prozac was introduced 35 years ago.” This was after only eight years of the HDRF doctors being brought together in this mission.  “This is remarkable in the world of neuroscience. This usually takes decades,” adds Audrey.  She goes on to say that HDRF did not create something brand new. They found an existing drug that has not been approved in the U.S. which they made a patented version of and it’s in clinical trials at Columbia University and Mount Sinai.

It’s a fact that better medication to help with depression is desperately needed.  Studies today estimate that up to 35-50 percent of people suffering from depression do not positively respond to existing antidepressant medications called SSRIs, selective serotonin reuptake inhibitors.

5K Race of Hope

In addition to the Week of Hope, in which business round the Hamptons show their support for the fight against depression, Audrey Gruss and her organization also host a 5k Race of Hope. This year will mark their sixth annual Race of Hope to Defeat Depression in Southampton Village. Candace Bushnell, author, journalist, and the creator of the bestselling Sex and the City anthology, will attend as this year’s celebrity Grand Marshall to cheer on the race’s participants and lead them on a beautiful 5K (3.1 mile) loop around Lake Agawam in Southampton Village. The Race is open to all ages and speeds and walkers are also welcome. The Race of Hope has raised over $1 million for research since its inception in 2016. raceofhopeseries.com

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