{"id":16077,"date":"2023-09-06T17:12:11","date_gmt":"2023-09-06T17:12:11","guid":{"rendered":"https:\/\/rcourihay.com\/?p=16077"},"modified":"2026-03-13T18:51:14","modified_gmt":"2026-03-13T18:51:14","slug":"ines-hernandez-is-taking-couture-hats-to-the-next-level-forbes","status":"publish","type":"post","link":"https:\/\/rcourihay.com\/staging\/blog\/ines-hernandez-is-taking-couture-hats-to-the-next-level-forbes\/","title":{"rendered":"Ines Hernandez Is Taking Couture Hats To The Next Level | Forbes"},"content":{"rendered":"<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/<br \/>\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h6><a href=\"https:\/\/www.forbes.com\/sites\/nadjasayej\/2023\/09\/05\/ines-hernandez-is-taking-couture-hats-to-the-next-level\/amp\/\">The original story appeared in Forbes Magazine. Click to view. <\/a><\/h6>\n<h2 style=\"margin-block: 0px; margin-top: 0px; margin-bottom: 0px; color: #333333; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 1.375rem; line-height: 1.5; font-family: Merriweather, GeorgiaCustom; letter-spacing: -0.1px; text-align: start; white-space-collapse: collapse; background-color: #fcfcfc;\">Ines Hernandez Is Taking Couture Hats To The Next Level<\/h2>\n<p style=\"margin-bottom: 24px; padding: 0px; color: #333333; font-family: tabular-numbers, Georgia, 'Droid Serif', 'Times New Roman', Times, serif; font-size: 16px; background-color: #fcfcfc;\">You might have seen her at Royal Ascot or the Kentucky Derby\u2014just look for the feathers. New Jersey-based hat designer Ines Hernandez Tallaj wears some of the most attention-grabbing hats in the VIP section of the equestrian world, having been on the \u201cbest hats\u201d list of\u00a0<a style=\"color: #003891;\" title=\"https:\/\/www.theguardian.com\/lifeandstyle\/gallery\/2015\/jun\/18\/ladies-day-at-ascot-the-best-hats-on-show-in-pictures\" href=\"https:\/\/www.theguardian.com\/lifeandstyle\/gallery\/2015\/jun\/18\/ladies-day-at-ascot-the-best-hats-on-show-in-pictures\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.theguardian.com\/lifeandstyle\/gallery\/2015\/jun\/18\/ladies-day-at-ascot-the-best-hats-on-show-in-pictures\" aria-label=\"The Guardian\">The Guardian<\/a>,\u00a0<a style=\"color: #003891;\" title=\"https:\/\/www.dailymail.co.uk\/femail\/article-12214437\/The-wackiest-gravity-defying-hats-Day-One-Royal-Ascot.html\" href=\"https:\/\/www.dailymail.co.uk\/femail\/article-12214437\/The-wackiest-gravity-defying-hats-Day-One-Royal-Ascot.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.dailymail.co.uk\/femail\/article-12214437\/The-wackiest-gravity-defying-hats-Day-One-Royal-Ascot.html\" aria-label=\"Daily Mail\">Daily Mail<\/a>, or\u00a0<a style=\"color: #003891;\" title=\"https:\/\/www.eonline.com\/photos\/28263\/best-hats-at-the-2019-royal-ascot\" href=\"https:\/\/www.eonline.com\/photos\/28263\/best-hats-at-the-2019-royal-ascot\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.eonline.com\/photos\/28263\/best-hats-at-the-2019-royal-ascot\" aria-label=\"E! Online\">E! Online<\/a>.<\/p>\n<p style=\"margin-bottom: 24px; padding: 0px; color: #333333; font-family: tabular-numbers, Georgia, 'Droid Serif', 'Times New Roman', Times, serif; font-size: 16px; background-color: #fcfcfc;\"><a style=\"color: #003891; text-decoration-line: underline; background-color: #fcfcfc;\" title=\"https:\/\/www.forbes.com\/sites\/msolomon\/2023\/05\/06\/best-hats-2023-kentucky-derby\/\" href=\"https:\/\/www.forbes.com\/sites\/msolomon\/2023\/05\/06\/best-hats-2023-kentucky-derby\/\" target=\"_self\" rel=\"noopener\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/msolomon\/2023\/05\/06\/best-hats-2023-kentucky-derby\/\" aria-label=\"Horse races\">Horse races<\/a>\u00a0are some of the best places today to see the world\u2019s most extravagant hats. They\u2019re like their own little fashion shows. Hernandez has found a home here. For over 20 years, she has been attending horse races with her husband, Dr. Ramon Tallaj, and now uses them to display her couture hat collection.<\/p>\n<p style=\"margin-bottom: 24px; padding: 0px; color: #333333; font-family: tabular-numbers, Georgia, 'Droid Serif', 'Times New Roman', Times, serif; font-size: 16px; background-color: #fcfcfc;\">\u00a0\u201cMy husband has always loved horses,\u201d she said. \u201cHe has always liked going to the horse races across the world, from Saratoga to the Kentucky Derby and the Royal Ascot.\u201d<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">With a passion for fashion, it wasn\u2019t until 2013 that she decided to make a fashion statement with her hats. She told her friends: \u201cNext year, I am going to wear a hat and people are going to take pictures of me,\u201d recalls Hernandez.<\/p>\n<p>\u00a0She was right. She unveiled her first hat\u2014a round, green-hued hat of a horse, which she hand-painted with oil paint, in 2014.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">\u201cI wanted to put a horse on my head, but I wanted it to look elegant\u2014I thought, how can I do this in a way where it doesn\u2019t look Halloween?\u201d she asks.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">\u201cI painted a horse and put it on this elegant hat, and it was a huge hit. \u201cEveryone asked if they could take a picture with me. Since then, I\u2019ve been designing hats.\u201d<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">Her next hat she designed was a black and white silhouette of a horse, made with feathers. From there, her fancy headwear took off. What has made Hernandez\u2019s hat stand out from the others is that she matches each hat with the same fabric as her outfit.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">\u201cWhen I went to the races, I didn\u2019t see hats matching the fabric of an outfit,\u201d she said. \u201cSo, I decided to make my hats match my outfit, whether it was a silk pantsuit or a tulle dress.\u201d<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">Over the past nine years, Hernandez has been wearing her own couture, handmade hats to the world\u2019s most high-profile races. One hat she wore in 2015 to the Royal Ascot had blue and orange feathers, while another she wore had pink and green floral arrangement. Others in her collection include a large, oversized red hat (which looks like something out of a Tennessee Williams play) to another red-hued hat filled with oversized ostrich feathers.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">Most of her hats are an ode to Old Hollywood, and films like\u00a0<em>My Fair Lady\u00a0<\/em>and\u00a0<em>Sabrina.\u00a0<\/em>\u201cI love the old 1950s fashion more than today, and I love Audrey Hepburn,\u201d said Hernandez.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">Typically, she creates five hats a year. \u201cI like mixing extravagance with elegance,\u201d said Hernandez.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">When it comes to her hat designs, it all starts with the fabric. She starts by going to the garment district in New York City and buying all her fabric, feathers, and flowers there. She uses lampshade wire rings to hold together the brim and uses a lot of floral themes for them.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">\u201cI make it all by hand,\u201d said Hernandez. \u201cIt typically takes me a full week to make one hat. I really enjoy it; when I make hats, I forget about everything. It\u2019s like therapy.\u201d<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">Winged creatures are a recurring theme for Hernandez, who has designed three butterfly hats. \u201cIt takes a lot of courage to wear these hats, it\u2019s bold,\u201d she said. She recalls her husband\u2019s first impression of the hat, saying: \u201c\u2018You are not going to wear that.\u2019\u201d<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">\u201cI said to him, \u2018that\u2019s what I brought, that\u2019s what I\u2019m going to wear,\u2019\u201d said Hernandez, who wore her butterfly hats to the Royal Ascot. And she has a designer to help her make a dress or pantsuit out of the same fabric, so her outfit is coordinated with the hat.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">Now, Hernandez has launched her Instagram account,\u00a0<a style=\"color: #003891;\" title=\"https:\/\/www.instagram.com\/ines.hats\/\" href=\"https:\/\/www.instagram.com\/ines.hats\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.instagram.com\/ines.hats\/\" aria-label=\"Ines Hats\">Ines Hats<\/a>, which allows racegoers and fashion enthusiasts to order their own couture hats. And on September 30, she\u2019ll be attending her next race in full hat regalia, the Prix de l&#8217;Arc de Triomphe in Paris.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">In a fashion era where minimalism and casual style has taken over, Hernandez says more people should go all out. Wear hats.<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">\u201cWhy not?\u201d she asks. \u201cThe sun is good but the older you get, it\u2019s better to protect your skin by wearing big, extravagant hats,\u201d she said. \u201cYou can make hats contemporary with a modern outfit.\u201d<\/p>\n<p style=\"margin-top: 0.75rem; margin-bottom: 24px; padding: 0px;\">She adds: \u201cPeople need to take risks and wear more hats. I am 62. 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