{"id":18166,"date":"2025-03-31T19:29:47","date_gmt":"2025-03-31T19:29:47","guid":{"rendered":"https:\/\/rcourihay.com\/?p=18166"},"modified":"2026-03-13T20:15:29","modified_gmt":"2026-03-13T20:15:29","slug":"tc-chou-design-determination","status":"publish","type":"post","link":"https:\/\/rcourihay.com\/staging\/blog\/tc-chou-design-determination\/","title":{"rendered":"TC Chou: Design Determination"},"content":{"rendered":"<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/<br \/>\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h2>TC Chou<\/h2>\n<h5>Design Determination: Interior Designer, Artist &amp; Entrepreneur<\/h5>\n<style>\/*! elementor - v3.16.0 - 14-09-2023 *\/<br \/>\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<figure><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/rcourihay.com\/wp-content\/uploads\/2025\/03\/1.Li-Hsi-Ho.jpg\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" srcset=\"https:\/\/rcourihay.com\/wp-content\/uploads\/2025\/03\/1.Li-Hsi-Ho.jpg 533w, https:\/\/rcourihay.com\/wp-content\/uploads\/2025\/03\/1.Li-Hsi-Ho-200x300.jpg 200w\" alt=\"\" width=\"533\" height=\"800\" \/><figcaption>TC Chou<\/figcaption><\/figure>\n<h4><strong>Rockefeller Residence<\/strong><\/h4>\n<p>TC Chou is a New York-based artist, entrepreneur and interior designer with a broad range of experience from high-end residential to commercial and hospitality interiors to urban landscapes. After earning his master\u2019s degree in advanced architecture and urban design at Columbia University, Chou worked with top interiors firms like AD100 Samuel Botero Associates before starting his own company, Design Determination, in 2012. In addition to New York, the firm has offices in Shanghai and Taipei, and works on projects worldwide.<\/p>\n<p>One luxury residential project currently in the final stages is the Park Avenue apartment of Johnathan Rockefeller and his husband, Wilson Rockefeller. Prominent art collectors, the couple\u2019s previous apartment was <a href=\"https:\/\/www.nytimes.com\/slideshow\/2016\/04\/10\/realestate\/what-i-love-jonathan-rockefeller\/s\/10WHATILOVE-slide-RVNS.html\">featured<\/a> in the New York Times. <strong><u>designdetermination.com<\/u><\/strong><\/p>\n<h4><strong>\u00a0Steinway Tower, Singapore client<\/strong><\/h4>\n<p>A native of Taiwan, Chou\u2019s design prowess and fluency in Mandarin has made him a go-to for wealthy Chinese-speaking clients. One such recent project is a 55<sup>th<\/sup>-floor unit in the Steinway Tower at 111 West 57<sup>th<\/sup> owned by a Singaporean family. \u201cIt\u2019s a really beautiful project, a lot of custom finishes,\u201d said Chou of the space that was featured in <a href=\"https:\/\/adventmediagroup.com\/wp-content\/uploads\/2024\/01\/DesignDetermination0124_asi.pdf\">Architecural Digest<\/a>. \u201cWe were their designer since they were first in New York, about eight years ago, an apartment on Columbus Circle overlooking Central Park,\u201d he added. The clients only used the place part-time, but now their daughter is in college in the area, so they wanted more space.<\/p>\n<h4><strong>Hasbro Theme Park in Beijing; Mark Hopkins Hotel &amp; Posman Books<\/strong><\/h4>\n<p>On the commercial side, one exciting project Design Determination has in the works is a theme park in Beijing for Hasbro, the company behind iconic brands like My Little Pony, Nerf and Power Rangers. Chou\u2019s firm is designing a section called \u201cPeppa Pig Ice and Snow World.\u201d It\u2019s indoors, so everything is below normal temperatures to create the snow and ice hill. \u201cMost of the target audience are age 3 to 10, so it&#8217;s quite cute,\u201d he said.<\/p>\n<p>Chou\u2019s team worked for over two years on an expansion of the landmarked Mark Hopkins Hotel in San Francisco; the project was unfortunately put on hold by the pandemic.<\/p>\n<p>Closer to home, Design Determination was tapped to reimagine the Presidential Suite at the Park Hyatt at 157 in Manhattan, and worked on Posman Books in Chelsea Market, which was named the Best Bookstore by NY Magazine in 2013.<\/p>\n<h4><strong>Design Philosophy: Realization of Client\u2019s Dream<\/strong><\/h4>\n<p>Chou has a mastery of color and a connoisseur\u2019s eye for art and furnishings, but, he insists, especially in residential design, he does not have a signature \u201clook.\u201d \u201cThe reason why is that it&#8217;s my client\u2019s style,\u201d he explains. Residential design is a lifestyle business, he believes. \u201cThe definition of a successful project for me is if I can bring it to a place that the client loves but never imagined they could have, then I succeeded. I think interior design is not just a realization of client want, it&#8217;s a realization of the client&#8217;s dream.\u201d<\/p>\n<h4><strong>Benji&#8217;s of Brooklyn<\/strong><\/h4>\n<p>When the pandemic hit, Design Determination was in the middle of a large brownstone renovation which kept the company going as most other work dwindled. Chou decided he needed to find a way to keep his staff employed. During the downtime, he picked up painting and sketching again after a 10-year hiatus \u2013 his first love was fine arts, and his paintings have had numerous showings, including at the Taipei Economic and Cultural Office.<\/p>\n<p>He decided to start a greeting card business. He called a staff meeting, explained that he had enough funding for everyone to stay on the payroll, but would they work on his stationary project? \u201cAnd then they started figuring out the nuts and bolts of how to put a stationary business together.\u201d<\/p>\n<p>Benji, his pet Goldendoodle, was his first sketch model, hence the name: Benji\u2019s of Brooklyn. Benji\u2019s has blossomed into a full-fledged business, with cards sold <a href=\"https:\/\/www.benjisofbrooklyn.com\/?srsltid=AfmBOoqaUof1EkSg3jJz7f4lFtZQApy-xHgLvQxRIWlKyniiNRL4WAm9\">online<\/a> and stocked at the Museum of Art &amp; Design store and Shakespeare &amp; Co. books. They\u2019ve adopted technology, producing augmented reality cards, and have created an interactive AR cover for a company that obtained licensing rights for Harry Potter. They\u2019ve also worked with Disney on a filter for the 10th anniversary of Aladdin on Broadway. <a href=\"https:\/\/www.benjisofbrooklyn.com\/?srsltid=AfmBOoqaUof1EkSg3jJz7f4lFtZQApy-xHgLvQxRIWlKyniiNRL4WAm9\">benjisofbrooklyn.com<\/a><\/p>\n<h4><strong>Philanthropy Projects<\/strong><\/h4>\n<p>Chou supports various charitable organizations. Two that are especially meaningful to him are <a href=\"https:\/\/www.iamwomankind.org\/\">Womankind<\/a>, which assists victims of domestic violence, and <a href=\"https:\/\/wildtomorrow.org\/\">Wild Tomorrow Fund<\/a>, focused on wildlife conservation. \u201cThe initials are WTF, which is funny,\u201d he said. After visiting their habitat, he realized that animals have many layers of emotion. \u201cThey\u2019re just like us. We&#8217;re just human beings, they&#8217;re just animal beings. I think all beings deserve to be respected and protected and treated fairly.\u201d\u00a0 <em><a href=\"http:\/\/iamwomankind.org\">iamwomankind.org<\/a> , <a href=\"http:\/\/wildtomorrow.org\">wildtomorrow.org<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TC Chou Design Determination: Interior Designer, Artist &amp; Entrepreneur TC Chou Rockefeller Residence TC Chou is a New York-based artist, entrepreneur and interior designer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1986,1924],"tags":[375,381,429,286,386,430,428],"class_list":["post-18166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists-gallerists","category-celebrities","tag-art-gallery","tag-artists","tag-benjis-of-brooklyn","tag-modern-art","tag-new-york","tag-steinway-towers","tag-tc-chou"],"acf":{"full_width":false,"header_transparent":false,"header_white":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TC Chou: Design Determination - R. 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