{"id":21407,"date":"2025-08-19T18:16:23","date_gmt":"2025-08-19T18:16:23","guid":{"rendered":"https:\/\/rcourihay.com\/?p=21407"},"modified":"2026-04-27T14:47:02","modified_gmt":"2026-04-27T14:47:02","slug":"how-the-golden-bachelor-became-an-international-phenomenon","status":"publish","type":"post","link":"https:\/\/rcourihay.com\/staging\/how-the-golden-bachelor-became-an-international-phenomenon\/","title":{"rendered":"Love after 60:How The Golden Bachelor Became an International Phenomenon"},"content":{"rendered":"

Love after 60: How The Golden Bachelor Became an International Phenomenon<\/strong><\/h2>\n

\"Older<\/p>\n

Ask any media professional about the best ideas to attract viewers, and they\u2019ll tell you about fast-paced shows, Gen Z\u2013style videos, and so on. It feels like we sometimes forget that the world is not entirely populated by the younger generation\u2014older people, too, have distinct preferences. In fact, when it comes to the TV industry, this is the generation that grew up watching television, so that must be a significant consideration.<\/p>\n

When The Golden Bachelor first aired in the U.S. years ago, very few people thought it might become a global phenomenon. And yet, it did. But what was behind its success across various cultures and societies?<\/p>\n

Australia: A Surprise Hit Down Under<\/strong><\/h2>\n

We will start this analysis with Australia, but keep in mind that this is not where the famous TV show originated. Regardless, it\u2019s a notable example of how something of quality can travel thousands of miles and find its unique place among already well-known TV productions.<\/p>\n

The Australian TV industry is very prolific with a variety of productions, but in a very short period, The Golden Bachelor became one of the most watched new TV shows in Australia<\/a>. Local fans of reality dating had grown weary of the same old formula; indeed, the 2023 premiere of The Bachelors Australia drew only about 319,000 viewers nationwide \u2013 the lowest debut in the franchise\u2019s history. In contrast, news of The Golden Bachelor \u2013 a seniors-focused edition \u2013 generated enormous buzz.<\/p>\n

Even before a domestic version aired, Aussies followed the American series\u2019 success closely. The U.S. Golden Bachelor was credited with \u201csaving the franchise\u201d after it delivered the highest Bachelor ratings in years and pulled in 6.1 million viewers for its finale. Australian networks took note. Channel 9 quickly secured rights for an Australian edition and began casting singles aged 60\u201375<\/a>. The enthusiasm makes sense in a country where seniors are a growing audience \u2013 as of 2020 about 16% of Australians were 65 or older. By tapping into a demographic often overlooked in dating shows, The Golden Bachelor struck a chord with Australian viewers hungry for something \u201cgenuine and real\u201d that reflects social progress.<\/p>\n

United States: Reinvigorating a Flagship Franchise<\/strong><\/h2>\n

\"Elderly<\/p>\n

Today, about 16% of Americans are 65+, compared to ~13% a decade earlier.\u00a0<\/em><\/p>\n

In the United States \u2013 where The Bachelor first rose to popularity \u2013 The Golden Bachelor has proven an unprecedented phenomenon. Premiering on ABC in late 2023, it featured Gerry Turner, a 72-year-old retired restaurateur and widower, and a cast of women in their 60s and 70s. The concept immediately delivered Bachelor Nation\u2019s biggest jolt of energy in years. Its debut episode drew 13.9 million viewers<\/a> across broadcast and streaming, setting a Hulu streaming record for unscripted TV.<\/p>\n

Week after week, it dominated its time slot on network TV. Even more impressively, the show didn\u2019t just appeal to older viewers \u2014 it scored the franchise\u2019s best rating in the key 18\u201349 age group since 2021. The two-hour finale drew 6.1 million viewers, more than twice the audience of the most recent Bachelor<\/em> finale.<\/p>\n

In an era when about 16% of Americans are 65+ (compared to ~13% a decade earlier), this fresh take on the dating show felt timely. (Table 1 below highlights the rise in older populations in these countries.) The U.S. success of The Golden Bachelor not only revitalized the American franchise \u2013 it also inspired other countries to adapt the format, recognizing a universal appetite for stories of late-life love.<\/p>\n

Table 1: Aging Population (65+ as % of total population)<\/strong><\/p>\n\n\n\n\n\n\n
Country<\/strong><\/td>\n2010<\/strong><\/td>\n2020<\/strong><\/td>\n<\/tr>\n
Australia<\/strong><\/td>\n13.5%<\/td>\n16.3%<\/td>\n<\/tr>\n
United States<\/strong><\/td>\n12.8%<\/td>\n16.1%<\/td>\n<\/tr>\n
France<\/strong><\/td>\n16.8%<\/td>\n20.7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

France: Embracing the \u201cGolden\u201d Age of Dating<\/strong><\/h2>\n

In Europe, France was among the first to leap on the trend. In mid-2024, French broadcaster M6 revived its long-running Bachelor franchise with a senior twist. The new star, Landry, a 60-year-old widower with three grown children, was introduced as France\u2019s inaugural \u201cGolden Bachelor,\u201d courting 20 women aged 55\u201367 on primetime TV. This move came after the American series had proven that a show \u201chighlighting those over 50\u201d could be \u201ca huge ratings success,\u201d winning \u201cthe hearts of an entire nation\u201d in the U.S..<\/p>\n

French audiences, too, were ready to embrace the idea that love and romance don\u2019t stop at retirement. Notably, France\u2019s population skews older than most \u2013 by 2020, about 20.7% of French citizens were 65 or above<\/a>. It\u2019s no surprise, then, that The Golden Bachelor format resonated as a reflection of real demographics.<\/p>\n

Early episodes in France struck a sentimental chord by featuring Landry\u2019s poignant backstory (a widower who devoted years to raising kids) which underscored that \u201clife and love do not end with retirement,\u201d as one report observed.<\/p>\n

In all three countries, the show tapped into a similar mix of factors: shifting demographics, nostalgia for a gentler style of reality TV where more and more titles become hits<\/a>, and perhaps a reaction against the shallow drama of earlier dating shows. The result has been a cross-cultural sensation that bridged generational gaps.<\/p>\n

Notably, it has prompted major players in Australian entertainment<\/a> and media abroad to rethink what (and who) makes for compelling television. The pattern is clear: as societies gray, celebrating \u201clove after 60\u201d isn\u2019t just niche programming \u2013 it\u2019s striking a deep and optimistic chord worldwide. The Golden Bachelor\u2019s success suggests that no matter the country, viewers find hope and joy in the message that it\u2019s never too late to find love.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Discover how The Golden Bachelor became a global sensation, proving that love after 60 resonates across generations and cultures<\/p>\n","protected":false},"author":2,"featured_media":21409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1994],"tags":[],"class_list":["post-21407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-columns"],"acf":{"full_width":false,"header_transparent":false,"header_white":false},"yoast_head":"\nLove after 60:How The Golden Bachelor Became an International Phenomenon - R. 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