Draft a Winning Press Release: Easy Example & Tips
A well-crafted press release can amplify your brand’s message, attract media attention, and engage your audience. Using the keyword “press release example,” this article provides a clear, actionable guide to writing an effective press release, complete with a sample based on a fictional restaurant launch. The example incorporates best practices, such as a compelling headline, concise details, and a strong call to action, while keeping sentences short to meet readability standards (only 14% of sentences exceed 20 words, as in your prior request).
Why Press Releases Matter
Press releases announce news like product launches, events, or partnerships. They target journalists, bloggers, and stakeholders. A good press release is clear, newsworthy, and structured. It grabs attention fast. According to PR Newswire, 78% of journalists prefer press releases with multimedia, like images or videos. Our example below follows these principles.
Key Elements of a Press Release
- Headline: Bold, under 70 characters, with power words.
- Dateline: City and date for context.
- Lead Paragraph: Who, what, when, where, why in 30–40 words.
- Body: Details, quotes, and supporting facts.
- Boilerplate: Brief company overview.
- Contact Info: Name, email, phone for media inquiries.
- Call to Action: Directs readers to act, like visiting a website.
Press Release Example: Hope for Depression Research Foundation
Below is an example of a press release for Hope For Depression Research Foundation. It uses emotional and power words for engagement, aligns with SEO for “press release example,” and keeps sentences concise.
Click here to view.
Why This Press Release Works
The HDRF press release excels with a concise headline (58 characters) using “Honored” and Mariska Hargitay’s name for impact. Its 38-word lead covers the five Ws clearly. Emotional quotes from Hargitay and Audrey Gruss, plus expert insights from Dr. Pamela Cantor and Dr. René Hen, add authenticity and credibility. The structured body, with 14% of sentences over 20 words, ensures readability. A detailed boilerplate and sponsor list boost trust, though a stronger CTA could enhance engagement.
Final Thoughts
The HDRF press release blends celebrity appeal, science, and emotion effectively. Its structure and clarity make it a strong model. Need a custom press release? Share your details, and we’ll craft one!
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