Introduction
Siva Devaki, Co-Founder & Co-CEO at MassMailer Inc., once said, “sale is not about selling anymore, but about building trust and educating.” He was right, as now customers have a range of options from which to choose. The corporate world is so saturated that almost every industry sector, from manufacturing to services, faces fierce competition. Many firms and companies offer the same product or service, which empowers the customers.
To persuade these empowered customers, you must stand out from the crowd, and being a prominent business enterprise is not possible without gaining your customers’ trust. You can gain confidence by widely publicizing your product or service in the market. Publicizing entails grabbing the attention of your potential customers through media, including both traditional and social media. This publicity of your product or service educates your audience and raises awareness of your potential customers regarding your product, service, or business, thus ultimately enhancing their trust.
But publicity is not so straightforward or simple, and it often requires a dedicated professional. For creating brand awareness, businesses often need brand publicists.
What Is a Brand Publicist?
A brand publicist is a professional who generates media news about the product or service of the brand. They do so to promote the service/product of the brand to the public. A brand publicist is also known as a PR specialist, brand ambassador, or brand manager.
Branding is essentially a part of public relations, as it is related to the media and community relations of the brand.
A brand publicist may be any individual who can influence public opinion. They may be a journalist, a media star, a PR specialist, or dedicated publicity professional. Regardless of their specific title, they must be adept at grabbing and retaining public attention.
What Does a Brand Publicist Do?
A brand publicist helps your business flourish by promoting your product through media. For this media promotion, the publicist uses a range of promotional strategies.
Press Release: The press release is still the most effective way of informing the public about your business events, the launch of a new product, or any change in your business strategy. The press release must be concise yet comprehensive and distributed widely through all available print, electronic, and online media platforms.
Social Media: Social media is becoming increasingly powerful for catching up with their customers. Engaging social media content and campaigns can promote products, services, and the business overall. Managing social media platforms is also one of the promotional strategies of professional publicists.
Volunteering: Volunteering with charities and other community-led programs generates wide publicity among the public, so holding these sorts of events and propagating them in the media is a favorite publicity strategy of the majority of publicists.
Media Networking: Connecting with other media members is one of the preferred publicity stunts of publicists. This networking helps publicists run smooth publicity operations for the brands. Besides these significant publicity techniques, the publicists also often use the following methods:
- Conducting frequent interviews
- Monitoring the media for both positive and negative mentions
- Planning business events and photo/video shoots
- Maintaining online presence by managing website and writing newsletters, blogs, and more.
- Managing any crisis and planning for damage control
The Significance of Brand Publicists
Brand publicists are necessary for both nascent and established brands, as they create awareness about a brand in the general public. Once the general public becomes aware of your brand, they take a keen interest in your business, ultimately boosting your sales.
Through publicity, your brand publicist shows your products’ actual value and helps the brand by building a positive image of it. With the increasing positive image, more investors are open to collaborate with you, and subsequently, your brand strengthens and expands.
Finally, publicity is a less expensive way of familiarizing your intended audience with your products or services than full-scale marketing. The success or failure of any business in the digital era partially relies on its branding (publicity).
NYC Brand Publicist
Economically, New York is the third-largest state in the United States, only lagging behind California and Texas. In 2018, its gross state product was $1.7 trillion: if New York were an independent nation, it would rank as the tenth-largest economy in the world! Also, New York is brimming with business activities. New York City (NYC) is the state’s economic capital, where companies face intense competition. Even the established business enterprises in NYC are finding it increasingly hard to sustain themselves in the face of such disruptive competition. NYC brand publicists are a must, as they will help your business excel in the competitive business environment of NYC.
Wrapping It Up
Doing business is never easy. To stand out among the diverse array of companies, especially in New York, consider hiring a New York City based brand publicist.