The feeling of Christmas is in the air. Everyone is getting in the Christmas spirit, and it’s all about the fancy decorations, festive discounts on brands, product promotions, new product and service catalogs, and last but not least, the Christmas campaigns on Social Media – Contests, Polls, and Giveaways for customers on Facebook, Twitter, and Instagram.
Also, this is when everyone gets started on their shopping and looks for offers and discounts everywhere.
People don’t go to crowded shops and stand in long queues to get what they want. As the trends suggest, they start their search after browsing the internet, especially social media.
According to zippia.com, Approximately 57% of U.S. consumers prefer to shop online during the holiday season. Over 80% of people are deterred from shopping at a store because they have an inconvenient return policy.
Social media is a great way to promote, display, and advertise your brands during the festive period. It’s accommodating to both small-scale as well as large-scale businesses. But it all depends on how you engage and reach your audience.
Every brand’s top priorities are increased brand awareness, customer engagement, and high conversion rates, and achieving these goals is much more doable by putting good marketing strategies into practice.
According to Statistia.com, nearly 85% of US Millennial internet users have purchased through a digital channel.
You should prepare for Christmas as a brand to get your customers excited for the upcoming holiday season. You can accomplish your business’s main goals with effective Christmas marketing ideas and strategies.
Learn the best Christmas Social Media marketing ideas to fascinate more customers and increase sales this holiday season:-
1. Holiday Theme Content -
- Include blog posts, videos, or images related to the holiday season and festively showcase your brand.
- Create engaging and shareable content, such as holiday-themed quizzes, polls, Instagram reels, or Twitter Fleets to promote the brand or the products.
- Share a holiday recipe or cocktail your followers can try at home. It can be a traditional dish or something more unique and creative.
- Share a holiday gift guide featuring items perfect for the season; this could include gift ideas for friends and family or even for yourself.
- Share a holiday movie or TV show recommendation; this could be a classic or more modern holiday film.
- Share a holiday-themed photo or video; this could be a picture of your decorations, a festive outfit, or a fun moment from the season.
- Share a holiday-themed quote or message; this could be a message of holiday cheer, a quote from a favorite holiday movie or book, or something more personal and heartfelt.
Remember to keep your content fun and engaging and to use appropriate hashtags to help it reach a wider audience.
2. Offer Special Offers and Discounts -
- Offer a limited-time discount on a popular product or service; this could be a percentage off the regular price or a gift with purchase.
- Run a holiday-themed giveaway on social media; this could be a prize pack featuring items related to the season or a gift card to a popular store or restaurant.
- Create a special holiday bundle or a package deal; this could include a selection of products or services at a discounted price.
- Give your customers access to a limited-time free shipping promotion; this can be a reason customers may be greatly motivated to shop with you during the busy holiday season.
- Host a holiday-themed contest or sweepstakes; this could be a drawing for a grand prize or a fun challenge for followers to participate in to win a prize.
3. Use hashtags -
To increase the online visibility of your content, use hashtags. Consider the following points while making your festive special #hashtags:-
- Keep it relevant: Choose hashtags related to your post’s content. For example, if you’re sharing a picture of your Christmas decorations, use hashtags like #christmasdecor, #holidayseason, or #merryandbright.
- Keep it specific: Avoid using generic hashtags like #love or #happy, as these are likely to get lost in the noise. Instead, try using more specific hashtags related to your content, such as #christmasmovies or #uglychristmassweater.
- Keep it unique: Try to avoid using hashtags that are overused or overly popular. Instead, look for unique or creative hashtags to help your post stand out. For example, you could use a hashtag like #christmasmagic or #festivefun.
- Keep it organized: Use a mix of hashtags in your post, but keep them organized and easy to read. You can include them in the caption of your post or add them as a comment below the post.
- Keep it fun: The most crucial thing is to enjoy using hashtags and show off your unique personality.
4. Partner with the Influencers -
- Partner with other businesses or influencers to cross-promote each other’s engaging holiday-themed content and offer joint promotions or giveaways; this can expand your reach and increase engagement on social media.
- This collaboration may help grow your audience and increase traffic to your social media channels.
5. Leverage UGC -
- Use your social media channels to share user-generated content; this could include photos or videos of customers using your products or testimonials about their experience with your brand; this increases your audience’s perception of your credibility and trust.
- The most impact it shows is for a brand’s products; this was seen when the team at Dune London discovered that adding shoppable Instagram photos to their website, which featured real customers wearing and accessorizing their offerings, increased their sales by 82%.
6. Shoppable Post on Instagram -
- A shoppable post on Instagram is a post that includes tags that link directly to products featured in the post; this lets users easily learn more about the products and purchase without leaving the Instagram app.
- A high-quality shoppable post with engaging content can be a potent tool for increasing traffic and sales for your business on Instagram.
7. Create a special Christmas catalog
- A special Christmas catalog can be useful for increasing traffic to your website or store during the holiday season. A Christmas catalog is a great way to highlight your best-selling products, limited-time offers, and special deals; this can generate interest and drive traffic to your website or store.
- It also helps to build brand awareness and engagement. A Christmas catalog helps establish your brand as a go-to destination for holiday shopping and encourages customers to engage with your content and promotions.
- Every Christmas, Starbucks engages with the customer by offering seasonal sips, festive foods, and a new set of holiday-inspired cup designs, compelling them to savor the magic.
8. Social Media Ads -
- During the Christmas season, social media ads can be an effective tool for social media marketing.
- Thanks to the ads, you can target your marketing efforts to particular audiences based on their demographics, interests, and behaviors; this helps ensure that the right people see your ads at the right time. They increase brand awareness and engagement and can drive traffic to your website or store.
- Social media ads can be customized and tailored to the Christmas season with holiday-themed imagery, messaging, and offers, making your ads more relevant and appealing to your target audience.
The key to successful social media marketing during the holidays is to be creative, engaging, and relevant to your audience. It’s also important to be consistent and to focus on providing value to your followers.
So spread positivity through your posts, promote sharing, and connect with the right people – and you will get new customers and expect brand loyalty from them in the long run.
The PR team at R. Couri Hay has all the expertise to provide you with an amazing social media campaign highlighting and promoting your brand during this merry season. We help create engaging, appropriate, and captivating content for your target audience that will help grow your brand and get new customers and followers on social media. Contact RCHCPR for end-to-end PR, social media, and brand growth strategies and services.