Bad Bunny’s Bold Calvin Klein Ad Redefines Sexy Style
In March 2025, Calvin Klein unveiled its Spring 2025 underwear campaign, featuring global superstar Bad Bunny, whose real name is Benito Antonio Martínez Ocasio. Shot by renowned photographer Mario Sorrenti in Puerto Rico, the campaign showcases the Puerto Rican artist in the brand’s new Icon Cotton Stretch underwear, blending sensuality, confidence, and cultural authenticity. Set to Bad Bunny’s track “EoO” from his chart-topping album Debí Tirar Más Fotos, the campaign has taken the internet by storm, generating $8.4 million in media impact value in just 48 hours. Here’s a deep dive into why this collaboration is a cultural and marketing triumph.
A Perfect Match: Bad Bunny and Calvin Klein
Calvin Klein often features A-list stars like Mark Wahlberg and Justin Bieber. Bad Bunny, a Grammy winner, fits perfectly. His charisma and individuality match the brand’s bold, cool vibe. The campaign, “Bad Bunny Is Infinite,” shows Benito in minimalist settings. It highlights his physique and tattoos, like a sad heart and “1994.” The visuals and “EoO” reflect his Puerto Rican roots. “This was years in the making,” Bad Bunny said. “Shooting in Puerto Rico felt special and genuine.”
Innovation in Design: Icon Cotton Stretch
For example, the campaign launches Icon Cotton Stretch underwear. Specifically, it’s a new take on Calvin Klein’s classics. Moreover, it has a no-stitch waistband and comfy pouch. Additionally, it offers boxer briefs, trunks, and hip briefs. Furthermore, it includes tank tops and T-shirts. For instance, Bad Bunny wears a ribbed tank in shots. In fact, he worked hard for the shoot. “I focused on my body,” he told GQ. “I ate healthy and trained a lot.” As a result, fans, like Shawn Mendes, loved his style.
Cultural Impact and Social Media Frenzy
Launched on March 18, 2025, the campaign exploded online. It earned 3.7 million likes and 56 million video views. Fans posted playful comments like “Really?? While I’m ovulating??” Billboards in New York City boosted its reach. Bad Bunny added Puerto Rican culture via “EoO.” “Music is my signature,” he told GQ. The campaign celebrated his heritage.
A Strategic Move for Calvin Klein
Partnering with Bad Bunny was smart. While past campaigns with Jungkook and Jeremy Allen White went viral, Bad Bunny’s campaign hit $8.4 million MIV fast. His album Debí Tirar Más Fotos topped Billboard 200. He has a 30-show residency in Puerto Rico coming up. Meanwhile, he recently sat front row at Calvin Klein’s 2025 Fashion Week. In fact, the brand had approached him three times before. This time, however, the timing was perfect.
Challenges and Controversies
However, the campaign wasn’t flawless. Some Reddit fans disliked the styling. One suggested cornrows; another said the photos were “not it.” Meanwhile, Bad Bunny’s moment with ex Kendall Jenner at Fashion Week sparked even more talk.
Looking Ahead
Bad Bunny’s campaign is a cultural milestone because it blends fashion, music, and Puerto Rican pride. In addition, he’s set for a residency and Happy Gilmore 2. Calvin Klein keeps creating buzzworthy moments. Shop Icon Cotton Stretch at calvinklein.us. Stream “EoO” to feel the campaign’s vibe.