Julia Haart
My Unorthodox Life
Netflix Show & Shapewear +Body
Julia Haart, who left her insular Orthodox Jewish community at age 42 and was the subject of the Netflix reality show My Unorthodox Life, is relaunching her shapewear line +Body , which she had put on the back burner as she dealt with her very public divorce from tycoon Silvio Scaglia.
“I did a soft launch, and then before I did the official launch, the s**t hit the fan in my life, so to speak, and I just put everything on hold,” Haart explained. She used the hiatus to improve the product. “Think how the Apple iPhone constantly gets upgrades; since I was restarting anyway, we perfected things and made little tweaks to make the product even better, so the current product is just extraordinary.”
The line, +Body by Julia Haart, with five styles currently available, is a gamechanger, a totally new concept in shapewear – its delicate, colorful look, lightweight fabric and technological innovations are like nothing on the market.
Attractive Shapewear
The first thing you’ll notice when perusing the website is that the garments are pretty. So pretty, they can be worn as-is, as a dress or top, or under clothing as shapewear. The thin, lacy fabric holds you firm with its exclusive PowerBond™ 2.0 technology. And forget the blandness of traditional shapewear – the pieces come in vibrant colors thanks to a special dying technique Haart’s team developed.
Haart has created an entirely new category: luxury shapewear that’s designed to be seen. The innovative garment construction eradicates the back-center seam, adds padded bra cups – in various sizes, for a perfect fit – and offers a deep-V underwire that supports and shapes the body while offering unrivaled comfort.
Thin, Comfortable Fabric
+Body fused all the layers of typical compression garments into one single layer. “It’s as thin as a piece of paper. It’s powerfully compressing, but comfortable,” said Haart. “It actually learns your body and heats to it and puts more pressure and power in the places where you need it most. So the more you wear it, the more comfortable it gets.” +Body is so thin, you could wear it under anything, but it’s not adding girth.
Choose Your Cup Size
Most shapewear is sold by clothing size, but not by cup size. Shapewear compresses, so if you’re wearing shapewear that includes your breasts, but is not your cup size, you’re getting what is termed “pancake boob,” flattening out your breasts. Some brands leave a cutout, so you have to wear a bra plus shapewear. “What we’ve done is juxtapose the two and created a hybrid that is sold not only by dress size, but by cup size, so you could buy an extra small DD or an extra small B. It’s literally created to enhance every curve of a woman’s body,” Haart said.
+Body sizes range from extra-small to 3x-large – and choose your cup size.
Like Liposuction, Tummy tuck & Boob Job
One celebrity called it “liposuction, tummy tuck, and boob job in a $198 dress.” “It smooths you out, and you’re pushing everything up into the breast and then properly holding them in place because it’s the right cup size,” said Haart. “It’s an actual bra, you’re improving the cleavage. It solves every problem that shapewear has.”
Activism in Ukraine & Rwanda
In addition to her business pursuits, Haart is an activist, lending her voice and fundraising for a number of causes, including women’s issues like abortion rights; she’s on the board of the ERA and is a member of the International Associated Press for Honest Reporting. She’s been on the ground in war-ravaged Ukraine, having delivered medical supplies and ambulances, and opened a women’s shelter there.
She recently went to Rwanda with The Body Agency Collective, which is involved in ensuring women’s sexual health and wellness globally, delivering menstrual cups and other products, and educating people about sexual wellness and AIDS. bodybyjuliahaart.com
Ameon Skincare Brand Ambassador
Haart formed a partnership with the skincare brand AMEON, founded by Alina Mehrle, a cancer survivor whose skin improved dramatically after her oncologist recommended cryotherapy. “I’m really excited about it. It’s an incredible product,” Haart said. “ Alina walked out of that ordeal stronger than ever and determined to turn that diagnosis into something positive.”
The partnership came about when Haart met Mehrle’s husband, a Ukrainian film director, in an elevator. He’d done a documentary about the situation in Ukraine, and asked Haart to help him get the word out. She held an event for that, and met his wife there, and that’s how the AMEON partnership came to be. “It actually came about through activism for Ukraine,” she said. “But I love the product,” she added. “I really believe in it. I very rarely advertise for brands. I do it very, very infrequently, because I don’t want to advertise something I don’t believe in.” ameonskin.com