Public Relations support a company’s marketing initiatives and are a powerful tool to enhance marketing tactics to strengthen brand recognition. A successful PR strategy is essential for all businesses,...
The original story appeared in US Weekly by Julia Emmanuele Click here to view Suzanne Somers became a household name thanks to the hijinks of Three’s Company, but her real-life weekends at...
The term “Target Audience” is used extensively in marketing and PR. All branding, communication, and messaging are centered around the target audience. Acquiring the attention of your target audience...
Advertising and PR are two vital cogs in the growth and awareness of any brand. Knowing the difference between advertising and PR can help you choose the right path...
The original story appeared in BRIGHT by The Epoch Times. Click here to view You may know Suzanne Somers as the cute blonde, Chrissy Snow, on Three’s Company, a hit TV ...
How can PR & Social Media combine to grow your brand and business? PR and Social Media are both built on communication. Social media amplifies your brand’s message and...
How does PR help in creating a brand out of your medical practice? Why is building a personal brand so important for doctors? The medical industry is highly competitive...
What is a Brand? A brand is an innovative and abstract idea used in marketing or business that makes it easier for customers to recognize a certain business, item...
What is Crisis Management? Crisis management is the formulation and application of strategies to deal with a sudden negative event. Negative events are a part of any business, organization,...
Arthur Aidala, in his Manhattan office, has a client list that includes Harvey Weinstein, Rudy Giuliani and people in the midst of trial by tabloid.Credit…John Taggart for...