How does PR help in creating a brand out of your medical practice? Why is building a personal brand so important for doctors? The medical industry is highly competitive...
What is a Brand? A brand is an innovative and abstract idea used in marketing or business that makes it easier for customers to recognize a certain business, item...
What is Crisis Management? Crisis management is the formulation and application of strategies to deal with a sudden negative event. Negative events are a part of any business, organization,...
Arthur Aidala, in his Manhattan office, has a client list that includes Harvey Weinstein, Rudy Giuliani and people in the midst of trial by tabloid.Credit…John Taggart for...
New York City Diversified. The weather in New York City is a 4-course meal served warm, cold, springy and rainy throughout 365 days. New Yorkers are blessed with varied...
Finding the best public relations agency- R. Couri’s take! Finding the appropriate and suitable public relations agency for your business/product could be a real tough task and would require...
THE STATEN ISLAND HOUSE WHERE BLACK HISTORY LIVES The original story appeared on March 7, 2022, in The New York Times. Click here to view. In Elizabeth Meaders’s dining room, the...
The original story appeared in Forbes Magazine on April 1, 2022, featuring MS Rau. Click here to read the full story. A RARE FIND Bill Rau President and CEO and third...
The original article appeared in the winter issue of Park Magazine. Click here to read. Christian Dior @ The Brooklyn Museum & Jasper Johns @ The Whitney, Daniel Craig as James...
The original story appeared in the Spring issue of Park Magazine. Click here to view. Jackie Kennedy, White House @ 60, Marylin Monroe, Channel @100, Pope Francis, The God Committee, Sylvester...