PR management lies at the heart of marketing management. The business entities remain focused on public relations management for the entire year. It starts before selling has even started...
Introduction In June 2019, BBC launched its out-of-the-box promotional campaign for Peaky Blinders Season-5. BBC announced that it needed fans of the cult show to submit their show-centric art...
Introduction Ask any business expert about the success of a nascent business enterprise or about transforming your established local business into a multinational giant, and they will most likely...
New York City Public Relations Improves Public Image of Firm Personal injury law firms can easily suffer negative images from the public. A solution for this may be to...
Introduction On May 29, 2018, Starbucks Coffee Company closed down more than 8,000 coffee stores across the United States to conduct a racial-bias training session for its nearly 175,000...
Introduction Siva Devaki, Co-Founder & Co-CEO at MassMailer Inc., once said, “sale is not about selling anymore, but about building trust and educating.” He was right, as now customers...
There are many things that business owners need to think about when starting a company. From manufacturing processes, sales, marketing, staff, budgets, to branding, the list goes on and...
Public relations (PR) is a powerful marketing tool that companies can utilize to improve visibility, build credibility, and, ultimately, increase sales and revenue potential. PR campaigns can also be...
There are many channels on which you interact with your audience, aka “the public.” Each public interaction offers the potential to make an impression, good or bad, and build...
Business is not as usual. We are facing unprecedented events that not even world wars could compare to. Businesses are shutting down for safety reasons, and even those still...