Introduction On May 29, 2018, Starbucks Coffee Company closed down more than 8,000 coffee stores across the United States to conduct a racial-bias training session for its nearly 175,000...
Introduction Siva Devaki, Co-Founder & Co-CEO at MassMailer Inc., once said, “sale is not about selling anymore, but about building trust and educating.” He was right, as now customers...
There are many things that business owners need to think about when starting a company. From manufacturing processes, sales, marketing, staff, budgets, to branding, the list goes on and...
Public relations (PR) is a powerful marketing tool that companies can utilize to improve visibility, build credibility, and, ultimately, increase sales and revenue potential. PR campaigns can also be...
There are many channels on which you interact with your audience, aka “the public.” Each public interaction offers the potential to make an impression, good or bad, and build...
Business is not as usual. We are facing unprecedented events that not even world wars could compare to. Businesses are shutting down for safety reasons, and even those still...
The public image of your company – from the individual you employ and the experiences you create, all the way through to your brand image itself – is crucial...
How to start a restaurant? A question which needs a lot of pre-research. Starting a restaurant requires months of research, budgeting, and planning, but there is a light at...
Your business is important to you: the way it is perceived by your customers will depend on how it will progress in the coming days, weeks or months. When...
WHITE NIGHTS Come to St. Petersburg for the White Nights in June and July, when the region boasts up to 21 hours of daylight. Delight in the wonders of...