The term “Target Audience” is used extensively in marketing and PR. All branding, communication, and messaging are centered around the target audience. Acquiring the attention of your target audience...
Advertising and PR are two vital cogs in the growth and awareness of any brand. Knowing the difference between advertising and PR can help you choose the right path...
How can PR & Social Media combine to grow your brand and business? PR and Social Media are both built on communication. Social media amplifies your brand’s message and...
How does PR help in creating a brand out of your medical practice? Why is building a personal brand so important for doctors? The medical industry is highly competitive...
What is a Brand? A brand is an innovative and abstract idea used in marketing or business that makes it easier for customers to recognize a certain business, item...
What is Crisis Management? Crisis management is the formulation and application of strategies to deal with a sudden negative event. Negative events are a part of any business, organization,...
New York City Diversified. The weather in New York City is a 4-course meal served warm, cold, springy and rainy throughout 365 days. New Yorkers are blessed with varied...
Finding the best public relations agency- R. Couri’s take! Finding the appropriate and suitable public relations agency for your business/product could be a real tough task and would require...
The health and beauty market in the US is booming and looks set to rise further as products are developed in the male beauty market, and the mature health...
Public relations (PR) is a powerful marketing tool that companies can utilize to improve visibility, build credibility, and, ultimately, increase sales and revenue potential. PR campaigns can also be...