Why House of CB is Fashion’s Most Talked-About Brand
House of CB has become the go-to label for women who want to look effortlessly glamorous at every special occasion. Here’s what you need to know:
Quick Facts:
- Founded: 2010 by Conna Walker (age 17)
- Headquarters: London, with 45,000 sq ft flagship store
- Specialty: Curve-enhancing corsets, bandage dresses, and custom pieces
- Celebrity fans: Beyoncé, Kardashians, Jennifer Lopez
- Price range: £59-£209 ($73-$261)
- Global reach: 40+ retail locations, 4.5M Instagram followers
This British fashion house started as a teenage entrepreneur’s eBay side hustle and grew into a global phenomenon. The brand positions itself as “affordable luxury” – offering high-quality, form-fitting pieces that create an hourglass silhouette without the designer price tag.
What sets House of CB apart is their focus on modern femininity. Every piece is designed to empower women by celebrating natural curves through expert tailoring and premium materials like PIMA cotton and silk chiffon.
The brand has mastered the art of creating viral moments on social media while maintaining quality craftsmanship. Their London design studio handcrafts each piece with meticulous attention to fit and detail.
As someone who has covered high society events for over 40 years, I’ve witnessed countless fashion trends come and go – but House of CB has carved out a unique space in the luxury market that resonates with both celebrities and everyday women seeking that perfect statement piece. My experience covering fashion at society galas has shown me how House of CB consistently delivers the kind of show-stopping looks that photograph beautifully and make women feel confident.
The Story of House of CB: From eBay Startup to Global Powerhouse
The House of CB story is one of those incredible tales that makes you believe in the power of teenage determination. Picture this: a seventeen-year-old girl named Conna Walker approaching her father for a £3,880 loan in 2010. Most teenagers would use that money for a car or college expenses. Walker had bigger dreams.
Coming from a family of market traders, Walker understood the art of buying and selling from an early age. She watched her parents work their magic at markets and absorbed every lesson about spotting opportunities and understanding what customers really wanted.
Walker’s eureka moment came when she noticed a glaring gap in the fashion market. Women were hungry for party-ready, after-dark clothing that actually flattered their bodies. So she started small – purchasing ready-made dresses and reselling them on eBay from her bedroom. It wasn’t glamorous, but it was the beginning of something extraordinary.
What separated Walker from other young entrepreneurs was her keen eye for what women actually wanted to wear. She quickly realized that her customers craved form-fitting, custom pieces that created that coveted hourglass silhouette. This insight would become the cornerstone of everything House of CB represents today.
The change from bedroom business to fashion empire happened faster than anyone could have imagined. Today, House of CB operates from a stunning 45,000 square foot flagship store and headquarters on London’s prestigious Oxford Street. The company now employs between 501-1,000 people and had already generated $15 million in profit by 2018.
What Makes House of CB Unique in Fashion
House of CB didn’t just enter the fashion world – they rewrote the rules. While countless brands chase the latest trends and pump out disposable clothing, House of CB took a completely different path. They focus on what they call “affordable luxury” – giving women high-quality pieces without the designer price shock.
The brand’s secret weapon is their unwavering commitment to curve-honoring tailoring. In an industry that often seems to forget real women have real bodies, House of CB designs every piece to celebrate and flatter natural curves. This isn’t just marketing speak – it’s built into their DNA.
Everything happens in-house at their London design studio. Each piece is handcrafted with the kind of precision and attention to detail that you’d expect from much more expensive brands. This approach gives them complete control over quality and ensures every dress fits consistently across their entire range.
Their viral social media presence has become legendary in fashion circles. With 4.5 million Instagram followers as of May 2024 and a consistent 2.71% monthly growth rate, they’ve mastered the art of creating content that people actually want to share. They work with influencers of all sizes, celebrate their customers by resharing their photos, and run engaging contests that keep their community buzzing.
Milestones in the House of CB Journey
Walker’s journey from teenage entrepreneur to fashion mogul is marked by some pretty impressive milestones. After launching with that £3,880 loan in 2010, she opened her first physical retail store in 2014. The brand’s international expansion began in earnest with their Los Angeles flagship store in 2016.
By 2018, the numbers spoke for themselves – House of CB had achieved $15 million in profit. But Walker wasn’t content to rest on her success. In 2023, she launched a bridal collection specifically designed for destination and formal weddings, recognizing that modern brides wanted the same curve-celebrating style for their special day.
The brand’s commitment to supporting other women entrepreneurs became official in 2024 with the launch of their Women’s Business Fund. This initiative provides free funding for three selected women-owned businesses annually, showing that Walker hasn’t forgotten her own humble beginnings.
Today, House of CB operates over 40 retail locations globally and has expanded far beyond dresses. Their product range now includes lingerie, swimwear, shoes, accessories, and that stunning bridal collection – all maintaining the same commitment to quality and fit that made them famous.
Signature Styles, Quality & Innovation at House of CB
Walk into any red-carpet event or scroll through Instagram, and you’ll spot them instantly: those perfectly fitted corset tops that create an hourglass silhouette, the bandage dresses that hug every curve just right, and those gorgeous satin bias-cut pieces that seem to float on the body. These are the signature looks that have made House of CB a household name.
What makes these pieces so special isn’t just how they look – it’s how they make women feel. Each dress is like wearing a confidence boost, designed with one clear mission: to celebrate and improve natural curves rather than hide them.
The brand’s design philosophy revolves around creating that coveted hourglass shape through expert tailoring. Whether you’re reaching for a bodycon midi for date night or a flowing maxi for a wedding, every piece feels like it was custom-made for your body. That’s not an accident – it’s the result of meticulous attention to fit and proportion.
Explore House of CB to find their full collection of signature pieces that have celebrities and everyday women alike feeling like their most empowered selves.
Materials & Craftsmanship
Here’s where House of CB really shines – they don’t cut corners when it comes to quality. While many brands chase fast fashion trends with cheap materials, this London-based label focuses on fabrics that feel as luxurious as they look.
Their PIMA cotton pieces are a perfect example. This premium cotton has longer natural fibers, making it stronger and softer than regular cotton. It’s the kind of material that gets better with age rather than falling apart after a few washes.
The brand’s viscose conscious range offers another smart choice. This regenerated-cellulose fiber feels smooth and luxurious while being more environmentally friendly than synthetic alternatives. It drapes beautifully and maintains its shape wash after wash.
For their more delicate pieces, House of CB uses real silk chiffon and georgette. These fabrics create those flowing, ethereal looks that photograph so beautifully at events. Having covered countless galas over the years, I can tell you these materials make all the difference under professional lighting.
But it’s the boned corsets that really showcase their craftsmanship. These aren’t just pretty tops – they’re properly constructed pieces that provide real support while creating that stunning silhouette. Each corset is handcrafted in their London design studio, where skilled pattern-cutters and seamstresses work with precision to ensure every detail is perfect.
Designing for Modern Femininity
House of CB has cracked the code on what modern femininity looks like in fashion. Their approach is refreshingly honest: instead of trying to hide or minimize, they celebrate what makes each woman unique.
The brand offers sizes from XS to XXL, recognizing that their empowering aesthetic should work for every body type. This isn’t just about adding larger sizes – it’s about expert pattern-cutting innovation that ensures each size maintains the same flattering proportions.
What I find most impressive about their design process is how they think about real women’s lives. These aren’t just Instagram-worthy pieces that look good in photos but fall apart in real life. They’re created for actual occasions – work events, dinner dates, celebrations, and everything in between.
The focus on the hourglass silhouette isn’t about forcing women into one body type. Instead, it’s about using smart design techniques to help every woman feel confident and empowered. Whether you’re naturally curvy or more athletic, there’s a House of CB piece designed to make you feel like your most beautiful self.
Their commitment to creating pieces with a longer shelf-life means you’re investing in clothes that will remain stylish and well-made for years to come. In a world of disposable fashion, that’s both refreshing and smart.
House of CB in Pop Culture: Celebrities, Influencers & Global Reach
When Beyoncé chooses to wear House of CB for a high-profile appearance, it sends a clear message about the brand’s place in fashion. The same goes for when the Kardashians select these curve-celebrating pieces for their red carpet moments, or when Jennifer Lopez steps out in one of their signature silhouettes.
What makes these celebrity endorsements particularly powerful is their authenticity. These aren’t paid partnerships or sponsored posts – they’re genuine choices made by women who understand the transformative power of a perfectly fitted dress. These A-listers could choose any designer in the world, yet they consistently turn to House of CB when they want to feel confident and empowered.
The brand’s social media presence reflects this star power beautifully. With 4.5 million Instagram followers and 14,297 LinkedIn followers, House of CB has built something special – a community that celebrates modern femininity at every level. Their content strategy goes beyond just showcasing products. They share behind-the-scenes glimpses of photoshoots, feature real customers alongside celebrities, and offer styling tips that make high-fashion looks accessible to everyone.
Flagships, Boutiques & E-Commerce Footprint
The Oxford Street headquarters tells the complete House of CB story in one impressive space. This 45,000 square foot flagship isn’t just a store – it’s where the magic happens. Design studios sit alongside retail space, creating an environment where creativity flows directly from concept to customer.
Their Los Angeles presence was a strategic move that paid off brilliantly. The West Hollywood store puts them right in the heart of celebrity culture, making it easy for their famous fans to find new pieces. It’s no coincidence that so many red carpet moments feature House of CB when the brand is literally around the corner from where these stars live and work.
The global expansion has been thoughtful rather than rushed. With over 40 retail locations worldwide, they’ve maintained quality control while reaching new markets. Their partnership with David Jones in Australia brings over 600 products to Australian customers, including their full range of dresses, tops, jackets, pants, and skirts.
Houseofcb.com bridges the gap between their physical locations and global demand. The website ships worldwide, meaning a woman in Tokyo can access the same empowering pieces that celebrities wear in Los Angeles. This combination of physical presence and digital accessibility has been crucial to their international success.
Campaigns & Community Initiatives
The Women’s Business Fund represents something deeper than fashion – it’s about lifting other women up. This initiative provides £20,000 grants to three selected women-owned businesses annually, turning the brand’s success into opportunities for other female entrepreneurs.
Their themed collections, like the “Drop 2 Italiana” line, show how House of CB creates stories through fashion. These aren’t just random designs thrown together – they’re carefully curated collections that transport you to a specific mood or place while maintaining those signature silhouettes that made the brand famous.
The influencer marketing approach feels refreshingly authentic. Rather than just working with the biggest names, they partner with women who genuinely embody the House of CB spirit. They encourage customers to share their own House of CB moments, creating a community of “CB dolls” who celebrate confidence in all its forms.
This community-building extends beyond marketing tactics. When you see real customers featured alongside celebrities in their campaigns, it reinforces the brand’s core message: every woman deserves to feel empowered, regardless of her fame or follower count.
How to Shop House of CB: Fit Guides, Shipping & Smart Comparisons
Shopping House of CB is different from your typical online fashion experience – and that’s exactly the point. When you’re investing in pieces designed to last longer and flatter your figure, getting the right fit becomes crucial to feeling confident and empowered.
The brand’s approach to sizing reflects their commitment to precision tailoring. Their comprehensive size chart covers XS through XXL with detailed measurements for bust, waist, and hips. Here’s the key: don’t assume your usual size will work. Take fresh measurements and compare them to House of CB’s specific size guide for each piece.
Free returns are part of their customer service philosophy because they understand that perfect fit equals confidence. If something doesn’t feel right when you try it on at home, you can return it without stress. Their express delivery options mean you won’t be left waiting when you need that perfect dress for a special occasion.
The brand provides detailed care instructions for each piece, which might seem like a small detail but speaks volumes about their quality commitment. When you follow their care guidelines, your House of CB pieces will maintain their shape and luxurious feel over time.
Iconic Pieces Every Wardrobe Needs
Some House of CB pieces have earned legendary status among women who understand the power of a perfectly fitted dress. These aren’t just trendy pieces – they’re investment items that you’ll reach for again and again.
The OG Bandage Midi is the dress that launched a thousand Instagram posts. This figure-hugging masterpiece showcases everything House of CB does best: expert construction that creates an hourglass silhouette while remaining comfortable enough for a full evening out.
The Felicity Satin Midi represents the brand’s softer side. Crafted from luxurious satin with a bias cut that moves with your body, this dress proves that you don’t need tight-fitting clothes to look stunning. It’s perfect for those occasions when you want elegance with ease.
The Callie Cotton Corset demonstrates why House of CB’s expertise in structured garments sets them apart. Made from premium PIMA cotton, this corset top provides support and shape while feeling comfortable enough for all-day wear. It’s the kind of piece that works equally well with jeans for brunch or a midi skirt for dinner.
These timeless staples transcend seasonal trends. They’re the pieces you’ll find yourself reaching for whether you’re heading to a birthday celebration, a dinner date, or just want to feel amazing on an ordinary Tuesday.
Sustainability & Conscious Choices
House of CB has carved out a thoughtful position in the sustainability conversation by focusing on durability over disposability. Their approach isn’t about following every eco-trend – it’s about creating pieces that last longer and maintain their quality over time.
Their natural fiber program emphasizes materials like PIMA cotton and viscose, which offer better longevity than synthetic alternatives. The brand’s viscose conscious range features pieces made from regenerated fibers that feel luxurious while being more environmentally responsible.
The real sustainability story lies in their business model. By creating pieces designed to be worn multiple times and treasured for years, House of CB encourages a “buy less, buy better” mentality. This approach resonates with conscious consumers who want to look amazing while making responsible fashion choices.
When you invest in a House of CB piece, you’re choosing quality craftsmanship and materials that will maintain their shape and beauty over time. It’s fashion that feels good in every sense of the word.
Frequently Asked Questions about House of CB
When shopping for House of CB pieces, customers often have similar questions about fit, quality, and sizing. Having covered countless fashion events over the years, I’ve seen how the right dress can transform someone’s entire presence at a gala or special occasion. Here are the answers to the most common questions about this beloved brand.
What sizes does House of CB carry?
House of CB creates pieces for women of all body types, offering sizes from XS to XXL. What makes their sizing special is the detailed size charts they provide for each individual garment – because let’s be honest, not all dresses fit the same way, even within the same brand.
The brand’s focus on creating that signature hourglass silhouette means their pieces are designed with precision fit in mind. This isn’t about loose, oversized styling – it’s about expert tailoring that celebrates your natural curves. I always recommend measuring yourself carefully and comparing those measurements to their specific size guide rather than assuming your usual size will work perfectly.
Their commitment to flattering different body types across all sizes is what sets them apart. Whether you’re petite or plus-size, there’s a House of CB piece designed to make you feel confident and empowered.
Where are House of CB clothes made?
All House of CB pieces are handcrafted right in their London design studio, where skilled pattern-cutters and seamstresses work with the kind of precision you’d expect from a luxury brand. This in-house production approach is refreshing in today’s fashion landscape – it means they can maintain strict quality control over every single piece.
When you buy a House of CB dress, you’re getting something that was crafted with meticulous attention to every small detail. From the boning in their signature corsets to the way each seam is finished, everything is done by hand in London. This level of craftsmanship is what justifies their “affordable luxury” positioning.
How does the brand ensure the perfect fit?
The secret to House of CB’s perfect fit lies in their expert pattern-cutting and tailoring techniques, all developed specifically to create that coveted hourglass silhouette. They use structured elements like proper boning in their corsets and precise seaming techniques that actually shape the garment to your body.
But they also understand that fit can be tricky when shopping online. That’s why they offer free returns – they want you to find your perfect piece without the stress of being stuck with something that doesn’t work. Their customer service team also provides detailed fit guidance for specific pieces, so you can feel confident about your purchase.
Having seen countless women at high-society events over the years, I can tell you that confidence comes from wearing something that fits perfectly. House of CB understands this, which is why they’ve built their entire approach around ensuring every woman finds her perfect fit.
Conclusion
House of CB has transformed from a teenager’s bedroom business into something much bigger – a brand that celebrates what it means to be confidently feminine in today’s world. Conna Walker’s journey from borrowing £3,880 to building a global fashion empire proves that understanding what women really want never goes out of style.
What strikes me most about House of CB after covering fashion at countless society events is how the brand has stayed true to its core mission. While other labels chase fleeting trends, they’ve remained focused on creating pieces that make women feel empowered and beautiful. Their commitment to quality over quantity resonates with women who are tired of disposable fashion.
The brand’s influence reaches far beyond red carpets and Instagram feeds. Through initiatives like their Women’s Business Fund and their focus on sustainable materials, House of CB shows they understand their responsibility to the community of women who choose their designs. It’s refreshing to see a fashion house that thinks beyond profit margins.
From my years covering high society galas and fashion moments, I’ve watched House of CB become a consistent choice for women who understand that true style comes from confidence. Whether it’s a charity gala or an intimate dinner party, their pieces create those memorable moments when a woman walks into a room and owns it completely.
The beauty of House of CB lies in its accessibility. You don’t need to be a celebrity to feel like one in their designs. Their size-inclusive approach and focus on flattering real women’s bodies means that confidence isn’t reserved for a select few – it’s available to anyone ready to accept their most empowered self.
As we continue documenting the intersection of fashion and society here at R. Couri Hay Columns, House of CB represents something special in today’s fashion landscape. They’ve proven that when you combine quality craftsmanship with an understanding of what makes women feel beautiful, you create more than clothes – you create confidence.