How To Get Media Coverage For Your Business That Works
Have you ever had the feeling that your business is not visible, regardless of how nice your product or service is? You are not the only one. Simply being a good offer is not sufficient in the modern world full of noise. You need visibility. And smart media coverage is one of the most powerful ways to get it.
But not all media coverage brings results. What you want is media coverage that works, coverage that builds trust, drives clicks, and brings customers to your door. In this article, you’ll learn how to get media coverage for your business that grabs attention and turns exposure into real results. Read on to learn more.
Understand the Real Goal of Media Coverage
Media coverage does not simply mean having your name on a headline. It’s about action influence, making a sale, booking a call, or making people speak about your brand.
Ask yourself:
- Do you want to be seen as an expert in your field?
- Are you launching something worth attention?
- Do you want customers to remember your brand long after they scroll past?
If your goal is to build a business, not just hype, then every piece of media should serve a purpose, not just fill space.
Nail Down What Makes Your Business Newsworthy
Forget the “please feature me” approach. Editors and journalists care about value. You need a story that’s relevant, timely, or helpful to their readers.
Here’s how to dig up your angle:
- Are you solving a common problem with a new twist?
- Did your business survive or thrive during a tough season (like COVID-19 or an economic downturn)?
- Are you launching something people haven’t seen before?
- Are you tackling a trending topic in your industry?
Make your business the solution to a conversation that’s already happening.
Use Data to Make Your Case
Numbers speak louder than words, especially to media professionals.
Use this in your pitch:
- Customer growth stats (e.g., “300% increase in 6 months”)
- Industry trends that support your timing (e.g., “sustainability in skincare up 40%”)
- Case study snippets or testimonials
Media love proof. Show that your business isn’t just making noise; it’s making waves.
Build a Media-Friendly Business Website
Before pitching, make sure your website is ready. Journalists and bloggers will click your link to check if you’re credible.
Checklist:
- A clear “About” page with your founder’s story
- A simple “Media” or “Press” page with past features
- Quality product/service photos
- One-click contact access (don’t hide your email!)
If your website looks clean and confident, it reinforces your credibility without saying a word.
Create a Digital Press Kit
A digital press kit (or media kit) is like a shortcut for busy editors. Instead of asking you for everything, they can grab what they need.
Include:
- Business overview (1 paragraph)
- Short founder bio
- High-res logo and product images
- Recent press mentions or reviews
- Social handles and links
Put this in a Google Drive folder and keep it updated. It shows you’re ready for coverage—and worth the spotlight.
Get Strategic with Your Pitching
You’re not just sending an email; you’re creating a win-win. The journalist gets a great story, and you get featured.
Pitching tips:
- Personalize your email (use their name, reference their work)
- Highlight why the story matters now
- Include your hook in the subject line
- Attach your press kit or link to it
Avoid buzzwords and keep it simple. Let your story do the talking.
Target Industry-Specific Outlets First
Don’t start by aiming for Forbes or CNN. Begin where your niche lives.
For example:
- If you sell skincare, pitch to beauty and wellness blogs
- If you’re in tech, go after SaaS review sites or innovation podcasts
- If you’re in food, reach out to culinary journalists or local restaurant reviewers
These industry outlets already speak your customer’s language. That means more targeted traffic and better conversions.
Use PR Calendars to Align With Bigger Trends
Want to make your pitch timely and irresistible? Align it with industry or national events.
Examples:
- Health product? Pitch in time for National Wellness Month.
- Tech gadget? Time it for CES or major product launch seasons.
- Local business? Tie it to Small Business Week or a local celebration.
This way, you’re not just asking for coverage; you’re helping them create content that fits their editorial calendar.
Repurpose and Amplify Every Feature
Once you land coverage, don’t stop. That one article or podcast can work for you across multiple channels.
Ideas:
- Create a short video talking about “behind the scenes” of the story
- Share it in an email blast to your audience
- Pin it on your Twitter/X or LinkedIn
- Turn it into a blog or LinkedIn article
- Mention it in your sales pitch as social proof
Use every drop of that exposure to deepen trust with your audience.
Know When It’s Time to Call In the Pros
Sometimes, the DIY approach hits a wall. Maybe your message isn’t landing. Maybe you’re not sure who to pitch. Maybe you’re ready for bigger exposure but don’t know how to get it. This is when a trusted PR firm can make all the difference.
R. Couri Hay Creative Public Relations doesn’t just send out press releases. We craft angles that resonate, build relationships with top-tier outlets, and position your business exactly where it needs to be whether that’s luxury lifestyle magazines or high-impact business media. You bring the vision. We bring the spotlight.
Conclusion:
Getting media coverage that actually works means focusing on more than just being seen. You want to be remembered, trusted, and talked about. That takes strategy, not luck. So don’t just chase random mentions. Share a story with heart. Use facts that matter.
Make it easy for editors to say “yes.” And when you’re ready to go bigger, partner with pros who can make it happen. Because when media coverage is done right, it’s not just good press; it’s smart business. Why wait to be discovered? Get the media coverage your business deserves with R. Couri Hay PR.