Kylie Jenner’s ascent in the business world is a testament to her entrepreneurial spirit. Launching Kylie Cosmetics in 2015, she capitalized on her massive social media following to sell out her initial lip kits within minutes. This success laid the foundation for a beauty empire redefining celebrity-led brands.
The Coty Deal: A Financial Milestone
In 2019, Jenner sold a 51% stake in Kylie Cosmetics to Coty Inc. for $600 million, valuing the company at $1.2 billion. This deal not only provided her with significant capital but also positioned her brand within a global conglomerate, expanding its reach and product offerings.
Diversifying the Portfolio
Beyond cosmetics, Jenner has ventured into various industries:
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Kylie Skin: A skincare line complementing her beauty brand.
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Kylie Baby: Products catering to infants and toddlers.
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Khy: A clothing line launched in 2024, marking her entry into fashion.
These ventures, combined with her real estate investments and brand endorsements, contribute to her substantial net worth.
Current Net Worth and Rankings
As of early 2025, Forbes estimates Kylie Jenner’s net worth at $710 million, making her the second wealthiest member of the Kardashian-Jenner family, following Kim Kardashian’s $1.7 billion fortune.
The Power of Social Media
Jenner’s influence extends beyond her products. With hundreds of millions of followers across platforms, she commands significant fees for sponsored posts and collaborations, further bolstering her income.
Conclusion
Kylie Jenner’s journey from reality TV personality to business mogul underscores the potential of leveraging personal branding in the digital age. Her diversified ventures and strategic partnerships have solidified her position in the business world, and her net worth reflects her relentless drive and innovation.
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