R. Couri Hay https://rcourihay.com creative public relations Thu, 14 Feb 2019 17:10:34 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 https://rcourihay.com/wp-content/uploads/2018/06/cropped-241542_NEW-LOGO-FOR-R-COURI-HAY_1_061218-32x32.png R. Couri Hay https://rcourihay.com 32 32 Vogue: Opera Divas and Debutantes: Inside the 64th Annual Viennese Opera Ball https://rcourihay.com/recent-press/vogue-opera-divas-and-debutantes-inside-the-64th-annual-viennese-opera-ball/ Wed, 06 Feb 2019 16:33:18 +0000 https://rcourihay.com/?p=3840 The post Vogue: Opera Divas and Debutantes: Inside the 64th Annual Viennese Opera Ball appeared first on R. Couri Hay.

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Opera Divas and Debutantes: Inside the 64th Annual Viennese Opera Ball

Wintertime in Vienna seems filled with white-tie affairs for just about everything: There’s a Coffee Maker’s Ball, a Doctor’s Ball, a Bonbon Ball, a Philharmonic Ball, and an Opera Ball. The latter is one of the most resplendent, as it’s hosted in the storied Vienna State Opera house located just across the street from the Hotel Sacher and its famous torte. The event, with its operatics and old-world grandeur, will be hosted in a couple weeks, but last Friday, New York was treated to a preview at Cipriani’s 42nd Street outpost.

Now in its 64th year, the New York edition of the Opera Ball is said to be the oldest white-tie charity gala in Manhattan; this year it was supporting the Music Therapy Program at the Memorial Sloan Kettering Cancer Center and Gabrielle’s Angel Foundation for Cancer Research. Presiding over the glamorous evening was the event’s chair, Jean Shafiroff, who added a bit of elegant glitz in an emerald green Oscar de la Renta ball gown. Ever gracious, Shafiroff and her dedication to the evening meant she opened up her famous wardrobe to Silvia Frieser, president of the ball, lending out a red gown for the occasion. (“It fit her perfectly and we didn’t even need to alter it!” Shafiroff said.) The event’s chair would also help a Met Opera soprano, Nadine Sierra, get dressed, sourcing her a floaty Vera Wang frock that was nearly as lovely as her performance of Romeo et Juliette later in the night.

Guests including Congresswoman Carolyn Maloney, New York State Assemblywoman Rebecca Seawright, and Waris Dirie arrived at the venue for a cocktail hour, which was filled with bouquets of red roses perched on neatly pressed table linens. The program was extensive but brimming with entertainment. First up, an introduction by the West Point Cadet Color Guard, followed by the American and Austrian national anthems, and then the presentation of the debutantes and their escorts, who performed an Alles Waltzer and ushered in a tide of romance with their practiced swaying across the dance floor. A four-course Austrian feast was then served along with a series of opera performances from a few of the world’s most famous singers—Lucas Meachem, Rihab Chaieb, Ferruccio Furlanetto, Nadine Sierra, and Javier Camarena sang arias and snippets from The Barber of Seville, Samson et DalilaThis Nearly Was Mine, Romeo et Juliette and La Fille du Régiment, respectively. The performances unfolded like a musical kaleidoscope of some of opera’s greatest hits; many of which opera novices could even recall.

If Friday night’s gala felt straight out of a fairy tale, it certainly wasn’t Cinderella, because come midnight the real fun began. As is tradition, a Midnight Quadrille commenced as the clock struck 12 and all the attendees joined in on the famous dance. Earlier in the night, Shafiroff had taken to the stage to kick off the festivities: “Thank you for your support because without you this all would not happen. Thank you very much. God bless you all, and let’s party!”

Party everyone did, and days later, it seemed more surprises were in store. Throughout the night, a silent auction was held in support of the evening’s charities, and a couple days later, this writer learned she was the lucky winner of a stay at Vermont’s Von Trapp family lodges, operated by the one and only Von Trapp familt. The sound of music rings on.

View the full article on Vogue 

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Making a Success of Gala Season https://rcourihay.com/uncategorized/making-a-success-of-gala-season/ Mon, 19 Nov 2018 14:45:31 +0000 https://rcourihay.com/?p=3733 Making a Success of Gala Season If you live in New York City and see the leaves change, then you know one thing for sure – its Gala Season. If...

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Making a Success of Gala Season

If you live in New York City and see the leaves change, then you know one thing for sure – its Gala Season.

If you don’t know what Gala Season is – it is a period of a few weeks in fall when various charities and philanthropic or non-profit organizations arrange events to celebrate their achievements in the past year and help their fundraising efforts that will support the next year’s activations.

If you are planning a ball or gala, or even a smaller party, be aware that there is a lot of competition, so if want to make sure your event is the hot ticket event, there are a few things you should consider.

  1. Establishing a junior committee or a leadership committee, dependent on what age the core group skews, try and balance it out.
  2. Offering tiered tickets for people to join for cocktails, dinner or just dancing – this allows people to still attend even if they had another event.
  3. Tier the prices of the tickets dependent on age – people under 35 may not be able to afford a thousand-dollar ticket, but can do a $200 cocktail ticket and still show their support.
  4. If you are honoring someone, be clear about your expectations are – do you expect he honoree to sell tickets, to secure gift bags, to buy a table? Lay everything out at the beginning to avoid any confusion.

With Couri at our helm, we have always understood that luxury marries philanthropy and one should not exist without the other. Therefore, make sure you engage with luxury brands for your event’s sponsorship. Think about what makes sense for your brand and approach them. Luxury brands reevaluate their charity partnerships regularly so pitch them and tell them why you make sense for them.

As an agency that specializes in philanthropy, our fall was packed with events. Two of our standout events were theFrench Heritage Society (FHS) who held their Annual New York Gala Dinner Dance at on October 31st and themed the black-tie event, The Black and Orange Ball. Guests wore elegant masks, disguises, and colorful accents, which created fantastic photo opportunities and helped the event stand out. The organization is French so had a Wine Consultant – many events do not do this, but perhaps consider doing this if your event has ties to California, Italy, New Zealand or elsewhere.

We also worked with Hope for Depression Research Foundation once again on their 12th Annual Luncheon Seminar. HDRF honored and toasted a series of individuals who have either spoken up about their experiences with depression; raised money for depression research; or made strides within the field of depression research. The luncheon seminar is always highly attended, and features well-known speakers who can talk about depression in an entertaining way – this year Ali Wentworth was honored with the 2018 HOPE Award for Depression Advocacy and made the room of 300 people laugh with humorous insights about her own experience with depression and psychiatric treatment.

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Public Relations is the Secret to Building Your Medical Practice https://rcourihay.com/columns/couris-blog/public-relations-is-the-secret-to-building-your-medical-practice/ Thu, 20 Sep 2018 18:24:21 +0000 https://rcourihay.com/?p=3665 Public Relations is the Secret to Building Your Medical Practice A public relations campaign for doctors and medical experts is very important in today’s world. One of the main reasons...

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Public Relations is the Secret to Building Your Medical Practice

A public relations campaign for doctors and medical experts is very important in today’s world. One of the main reasons is that you need to be aware of how you are perceived by the public, and a public relations campaign allows you to craft that narrative. A person’s health is his or her most valuable asset, and to most, there is nothing more important than picking the right doctor for yourself or your family. No one wants to put their health in the hands of someone they don’t trust, and second to word of mouth, reading about someone who was featured in an editorial piece is a great way to earn consumer trust.

People want to see a waiting office (or a website) filled with plaques of media outlets you have been featured in from third-party sources. Subconsciously, this makes them feel more comfortable with you and builds trust. And, let’s be honest, if you were looking for a top doctor in a particular city or field, what would be more compelling to you as a consumer: An article in a newspaper or magazine that talks about you and your specialty, or a direct mail piece that comes in the mail with a coupon for $100 off Botox?! A potential patient does not choose a physician in the same way he or she looks for a new cell phone or is looking to have their house cleaned. In addition, people can become overwhelmed by all the choices they have when it comes to choosing a medical professional, and having a successful PR campaign helps distinguish you from the rest.

R. Couri Hay Creative PR has a strong reputation for executing very successful public relations campaigns for doctors because of the way we are able to integrate them into real-life stories in the media. RCHCPR has represented hundreds of brands and professionals throughout the years and has a unique way of getting media placements. We have placed doctors and medical specialists in a wide range of media outlets including The New York Times, CNN, Allure, Psychology Today, Wall Street Journal, Men’s Health and Cosmopolitan, as well as hundreds of other local and national media outlets. The public relations campaigns for doctors that RCHCPR has completed build practices and establishes clients as experts in their field.

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Celebrity Chef Events – Why They Might be Right for Your Brand https://rcourihay.com/columns/couris-blog/celebrity-chef-events-why-they-might-be-right-for-your-brand/ Fri, 17 Aug 2018 14:43:51 +0000 https://rcourihay.com/?p=3585 Celebrity Chef Events – Why They Might be Right for Your Brand 2018 has been filled to the brim with celebrity chef driven events and the reason is simple: food...

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Celebrity Chef Events – Why They Might be Right for Your Brand

2018 has been filled to the brim with celebrity chef driven events and the reason is simple: food plays a critical role in an attendee’s overall event experience.

Celeb chefs are the new influencers. Look at who’s on television and you see the increasing popularity and domination of shows like Chef’s Table, The Great British Baking Show, Top Chef, and their various spin offs.

As consumers watch these shows, read chef profiles, try out recipes and read restaurant reviews online, they have become increasingly educated when it comes to spending money on dining experiences and culinary events.

For a number of brands that we speak with, whether they are a startup revealing a new product for the first time, or a restaurant previewing a seasonal menu, the key to meeting and exceeding the modern consumer’s high expectations, is by participating in a celebrity chef driven partnership or event. In addition to delighting attendees with delicious creations, this new genre of celebrity chef influencer holds the power of persuasion when it comes to conveying a brand’s messaging and turning guests into future customers.

Drive Home Product Attributes

 One of the events we love to work with is Harlem Eat Up! Founded by Marcus Samuelsson and celebrity chef marketer Herb Karlitz in 2014, the food festival was takes over Morningside Park for a week-long event where they honor the chefs, restaurants and producers who make Harlem’s culinary scene so unique.

Dozens of cooking demo’s, celebrity chef pairing dinners, wine seminars were organized for the 20,000 guests that attended, in addition to meet-and-greets with the crème de la crème of the culinary world including Daniel Boulud, Bobby Flay and Dominique Crenn.

For the first time ever, in 2018, Harlem Eat Up! harnessed the power of iconic food brands in addition to chefs when they sold Rao’s famous meatballs for $10 a pop at the festival, making the restaurant experience known for the hardest reservation in town, accessible to festival goers.

If you have a culinary brand, and are thinking about participating in a festival, Herb Karlitz, owner of Karlitz & Co., an event marketing agency focused on food experiences, festivals and partnership, says that finding the right event partner doesn’t have to be about the chef’s name but rather the brand recognition. “It could easily be a restaurant name that you leverage for the partnership. Some of the hottest and hard-to-get reservations are where everybody knows the name, but nobody knows the chef.”

Chefs as Brand Advocates

At Dan’s Papers Grillhampton in Bridgehampton this summer, our client, New York Prime Beef, the premium dry aged online butchers, was the Presenting Sponsor. This gave them direct access to more than 50 New York City and Hamptons chefs and restaurants, as well as the opportunity to gain introductions to dozens of celebrity chefs and restaurants in an organic and natural setting.

By featuring high profiles chefs as David Burke (Tavern 62, Woodpecker) Matt Abdoo (Pig Beach) and Alan Richman (Food Network,) the event helped create interest in our client’s premium product.

The chefs were leveraged as brand advocates and ambassadors who could then extol the virtues of the product on their social media channels.

If you want to work with celebrity chefs to promote your products, educate an audience or something different altogether, finding a partner that aligns with the company’s personality and core values is key. Blindly choosing someone based solely on his or her celebrity status is never a sound strategy.

If you want to enter into a partnership with a celebrity chef – make sure to do the research and determine exactly what you’d like the partnership to accomplish and what culinary personality fits the bill. Do this and you will be well on your way to creating strong networking opportunities and new customers for your clients.

 

 

 

 

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Ready, Set, Auction – How Niche Auctions Are Sweeping Up This Summer https://rcourihay.com/columns/couris-blog/ready-set-auction-how-niche-auctions-are-sweeping-up-this-summer/ Wed, 25 Jul 2018 14:18:16 +0000 https://rcourihay.com/?p=3525 Ready, Set, Auction – How Niche Auctions Are Sweeping Up This Summer While Christie’s and Sotheby’s are known for their massive art auctions throughout the year, a different kind of...

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Ready, Set, Auction – How Niche Auctions Are Sweeping Up This Summer

While Christie’s and Sotheby’s are known for their massive art auctions throughout the year, a different kind of auction experience is taking center stage this summer.

Niche auctions have been sprouting up all over the country to bring unique and culturally significant items to the block. Everything is up for grabs! From the shoes Michael Jackson wore the first time he moonwalked to Prince’s bible and the clothes he wore on stage, or a variety of historically important African American treasures from Guernsey’s auction house in New York City, which we have the privilege of working with this year.

Up first is the Heritage Auctions, who will place 27 personal items from the late singer Prince on the block on July 21st in Dallas, Texas. Featured items include Prince’s silk suit, his Roberto Cavalli sunglasses, his travel bible and his black suede wedge shoes. The auction will also feature The Who’s Pete Townsend Stratocaster guitar, Tom Petty’s Gibson SG Cherry Electric guitar, and Glen Campbell’s Dobro Californian Resonator guitar.

 Guernsey’s auction house is known for their more unusual treasures, having sold everything from the doors of the Chelsea Hotel where Jimi Hendrix, Bob Marley and Andy Warhol had stayed, to Jerry Garcia’s famed guitar, Wolf, and a large collection of John F. Kennedy memorabilia. This time around, Guernsey’s has turned its focus to the Civil Rights Movement and African American culture. The auction, which will feature over 700 items, includes everything from the famous house where Rosa Parks stayed after fleeing to Detroit, her handwritten thoughts on the day she first met Dr. Martin Luther King and Alex Haley’s manuscript for the Malcolm X biography with the lost pages.

Music also plays an important role with items including The Jackson 5’s first record professional recording contract, signed between their father, Joe Jackson, and Steeltown Records and a large collection of the Temptations’ original sheet music, as well as sheets for the Isley Brothers and Marvin Gaye. Complete with handwritten edits and notes, these are the scores for such songs as the Temptations’ ‘Ball of Confusion,’ and ‘Papa Was a Rolling Stone,’ the Isley Brothers’ ‘It’s Your Thing,’ and Marvin Gaye’s ‘Mercy Mercy Me. Jazz’s greatest piano players, Art Tatum’s stunning Steinway Grand piano, and a vintage Bulova wrist watch inscribed to the pianist and given to him by none other than Frank Sinatra will also be available. The auction will take place on July 25th and 26th at the historic George F. Baker Mansion on the corner of Park Avenue and 93rd Street.

The auctions are primed to bring in big numbers and we can’t wait to see the results!

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How To Ensure Your Event Stands Out https://rcourihay.com/columns/couris-blog/how-to-ensure-your-event-stands-out/ Mon, 16 Jul 2018 18:55:41 +0000 https://rcourihay.com/?p=3506 The post How To Ensure Your Event Stands Out appeared first on R. Couri Hay.

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As a Public Relations firm in New York City, we have had extensive experience planning events of all sizes for our variety of clients. We understand the stress that goes into this, but we also understand the importance of not missing any details. Whether you are hosting a cocktail party in a rooftop bar or a summer soiree in the Hamptons, R. Couri Hay has the tips for you to make sure that your event does not go unmissed. To learn more about how you can succeed, download our “How to Ensure your Event Stands Out” informative sheet!

 

Feel free to leave any comments on what you think and to let us know how your event turned out!

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CBS News: Tasty Recipes To Kick Your Super Bowl Party Up A Notch https://rcourihay.com/recent-press/cbs-news-tasty-recipes-to-kick-your-super-bowl-party-up-a-notch/ Tue, 26 Jun 2018 18:41:13 +0000 https://rcourihay.com/?p=3458 The post CBS News: Tasty Recipes To Kick Your Super Bowl Party Up A Notch appeared first on R. Couri Hay.

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If you’re planning a Super Bowl party and you’re not sure what to make, we’ve got some ideas to help you out.

Celebrity caterer Andrea Correale stopped by with an impressive spread that’ll be sure to wow your guests.

Watch Full Video on CBS News

Blackberry Plum Hoisin Asian Meatballs

Yield: 4-6 servings

Ingredients

Meatballs

¼ c. milk

½ c. panko breadcrumbs

1½ lb. ground beef

1 egg beaten

3 cloves garlic, minced

2 tbsp. green onion, minced

3 tbsp. finely grated carrot

2 tbsp. low-sodium soy sauce

¼ tsp. ground ginger

1/4 tsp. salt

1/4 tsp. black pepper

Sauce

½ c. hoisin sauce

1/4 c blackberry perserves

¼ c. rice vinegar

3 garlic cloves, minced

3 tbsp. low-sodium soy sauce

1 tsp. sesame oil

¼ tsp. ground ginger

¼ tsp. red pepper flakes

INSTRUCTIONS

Preheat the oven to 500ºF. Spray a baking dish with cooking spray.

In a bowl, stir together the milk and Panko breadcrumbs.

Add the beef, minced garlic, Chinese five-spice powder, chopped scallions, beaten egg, soy sauce and sesame sauce to the bowl. Mix all the ingredients together and form meatballs

Place the shaped meatballs into the prepared pan and bake for 15-18 minutes, or until the meatballs are fully cooked.

To make the sauce, mix together the Hoisin sauce and blackberry jam in a small sauce pan over medium heat.

Brush or toss meatballs with glaze

 

New England Clam Chowder

Serves 4-6

Ingredients

3 slices of  uncooked bacon

1 cup chopped celery

1 cup chopped onions

2 garlic cloves, minced

2 pounds steamer clams

1 cup white wine

1 cup heavy cream

1 carrot, peeled and chopped

1 pound new potatoes, peeled and cut into small pieces

1 cup clam juice

2 sprigs fresh thyme

1 bay leaf

1 lime

Instructions

In a sauté pan, add bacon and cook until translucent, 3 to 4 minutes. . Add celery, onion and garlic and continue cooking 3 to 4 minutes. . Add clams and white wine to the mixture. Cover and let simmer until clams open up, about 5 minutes. Remove clams from the pan and place on the side.

Transfer the remaining contents of the sauté pan to a large pot and add the cream, carrot, potatoes, clam juice, thyme, and bay leaf. Bring to a  boil and let simmer for 15 minutes.

Remove clams from their shells and toss lime

To serve, divide clam mixture among 4-6 bowls and pour the chowder on top

 

Boston Baked Beans

Ingredients

1/2 lb sliced bacon

1 onion, chopped

3 garlic cloves, pressed

1/4 cup  Brown Sugar

1/4 cup  Molasses

1/2 cup ketchup

2 TBSP white vinegar

4 cans (15-16 oz each) pork and beans, undrained

2 cans (15.5 oz each) dark red kidney beans, drained and rinsed

Instructions

Cook bacon in skillet over medium heat until crisp.  Cut into “bacon bits” and set aside. Sautee  onion in  left over bacon drippings until translucent but a little al dente, 3 min. Press garlic into skillet, cook and stir 1 minute. Add brown sugar, molasses, and vinegar to skillet; cook and stir until sugar is dissolved and mixture is bubbly. Add bacon, ketchup, and beans to skillet. Bring mixture to a boil. Transfer into a Pyrex dish.

Bake 60 minutes at 375 degrees

 

Bohemian Guacamole

Ingredients

2 avocados peeled and cut into small pieces

1/2 of a pineapple grilled and then diced small

6 strips of bacon cooked up until crisp, then broken into small pieces

1 lime juiced

1/4 tsp. chili powder

1/4 tsp. garlic powder

1/4 tsp. cumin

salt to taste

cilantro about 1 tbsp. or to taste

Instructions

Mix together your avocado and pineapple and bacon. Add all of the seasonings listed above. Squeeze your lime juice over the mixture to prevent browning. Cover and refrigerate until serving. Serve with chips and or Veggies

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The New York Times: From Super Bowl to David Bowie, V.I.P. Treatment Awaits https://rcourihay.com/recent-press/the-new-york-times-from-super-bowl-to-david-bowie-v-i-p-treatment-awaits/ Tue, 26 Jun 2018 18:21:57 +0000 https://rcourihay.com/?p=3453 The post The New York Times: From Super Bowl to David Bowie, V.I.P. Treatment Awaits appeared first on R. Couri Hay.

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M.G. Orender rattles off a list of the great sporting events he has attended: the Super Bowl, the Olympic Games, the Kentucky Derby, the United States Open (tennis and golf), the Daytona 500 and the Indianapolis 500.

“I’ve had the chance to see about every major sporting event there is,” said Mr. Orender, a founder of the golf course management company Hampton Golf. And he saw them all in style: “I don’t believe I ever went to an event and sat outside the ropes. I always had a seat in the infield or wherever the premier spot was.”

Sporting events have long drawn companies eager to throw up a tent near the action and host clients with food and drink. But in recent years, a desire for an even better and more exclusive experience — at events that are already pretty exclusive — has driven event organizers to create their own private luxury parties and charge handsomely for them. And the red carpet has rolled out to other areas, including concerts, food festivals, art fairs and museum exhibits.

Mr. Orender singled out two of his V.I.P. experiences that did not come cheap: Berckmans Place at the Masters golf tournament at Augusta National, a premium venue within what is already one of the most strictly controlled events in sports, and the Players Club, a luxury package for the Players Championship, a golf tournament being played this week in Ponte Vedra, Fla.

Entry to Berckmans, which has replicas of several of the Augusta National greens inside, is rumored to cost $8,000; the Players Club limits the number of $6,000 tickets it sells to 500 people.

Jared Rice, executive director of the Players Championship, compared the Players Club to packages at other sporting events, but also to the Aspen Food & Wine Festival. “We wanted to have something to match aspirational event seekers,” he said. That includes not only golf fans but those who want to experience any event at its most luxurious.

Unlike many other golf courses, TPC Sawgrass, the course that hosts the Players Championship, was designed with the fan experience in mind, offering spectators views better than most golf events and something more akin to the way they would watch a baseball or football game.

But the Players Club pass, now in its third year, aims to offer a higher level of luxury. There are many vantage points to watch players try to land shots on the 17th hole’s famous island green, which is surrounded on all sides by water. But the Players Club pass puts holders in a club 30 feet in the air, with a cocktail in their hand.

“Year 1 was golf fans,” Mr. Rice said. “But it’s grown to a nontraditional set of fans of sporting events and experiences.”

One of the first organizations to come up with this idea on a large scale was the National Football League, with its NFL On Location program at the 2006 Super Bowl in Detroit.

“The N.F.L. could package its own assets and create a pregame party inside the stadium,” said Frank Supovitz, who created the program.

He said the N.F.L. realized it had extra tickets for V.I.P.s but it also had hotel rooms that were reserved in bulk years in advance. “With multiple venues inside the stadium, we could take all of these things and package them together,” he said. “A ticket that is worth $1,000 is now worth $10,000.”

For that experience to be worth the money, though, Mr. Supovitz said it needed three things: high quality, exclusivity and uniqueness. For instance, at the highest price point for the Super Bowl package, fans get to go on the field after the final down is played.

But this model does not work with all sporting events. The World Series and the Stanley Cup are not as easy for event planners because the location of the games is not known far enough in advance. And with baseball and hockey playing seven-game series for their titles, it’s hard to know when and in which stadium a championship is going to end.

In contrast, the host cities for the Super Bowl are known several years out, and events like the U.S. Open tennis tournament and the Masters are played at the same place every year.

Concerts would seem like a big draw for private events, but for wealthy people, the enticement of briefly meeting a performer backstage is not always enough. Instead, they opt to arrange a private concert for a small group of peers.

These high-dollar events are not limited to sports and music. Art festivals have gotten in on the game by offering an insider’s edge. Pamela Cohen, head of V.I.P. relations and sponsorships at Art Miami, which runs seven fairs in Miami and New York, said her group’s platinum packages cost $5,000 a ticket and give buyers access to private receptions and conversations with well-known artists.

But the real value to serious collectors is the preparation her team does to accommodate connoisseurs before they arrive — knowing which works or artist they would be most interested in seeing, and making it happen. “We do almost all of the work for them and give them an easy, short time to see everything they want,” she said. “We’re really providing that curated experience for them.”

Some exclusive art events work differently. The Brooklyn Museum, for instance, is selling a premium $2,500 ticket to its David Bowie exhibit that gives two patrons access to the show when the museum is closed to regular visitors. It also includes Bowie merchandise and a private guide.

Masha Rubtsova, the general manager of Indochine restaurant in Manhattan, which Mr. Bowie frequented, said she recently went to the exhibit with a friend. On a tour with the museum’s “Aladdin Sane” ticket, she ran into people from the restaurant world and was able to network.

The show itself felt more like a nightclub than an art gallery. “It was crowded but in a good way,” she said.

Super fans are certainly willing to pay more for an elite event, but people who go just for the experience can become jaded and more demanding. Some companies that use high-priced events as a marketing tool have had to add even more exclusive events to their roster to compete.

Consider private jet companies like NetJets and Wheels Up. Both had big V.I.P. facilities at the Masters and big parties featuring professional golfers and television commentators. NetJets hosted the Zac Brown Band one night, while Wheels Up recreated Rao’s, the exclusive East Harlem restaurant, by flying the chef and staff down to Augusta, Ga.

Both companies also have parties at the Super Bowl and the Art Basel art fair in Miami Beach, Fla.

“The No. 1, 2 and 3 reasons for these events are retention, retention, retention,” said Kenny Dichter, chief executive of Wheels Up. “If people show up, they’ll always renew.”

But if other jet companies — and luxury purveyors in general — are throwing the same great parties at the same exclusive venues, the events lose their unique appeal.

After a five-figure initiation fee, Wheels Up charges $4,500 to $7,500 an hour. Another industry rival, VistaJet, which aims for a more global client and so has bigger jets, charges $12,000 to $19,000 an hour.

To woo their well-heeled clients, such companies create events so intimate that they beggar belief. Want to play tennis with Roger Federer? NetJets has organized that. If you’d prefer Serena Williams, Wheels Up has set up private events with her.

Then there were private viewings of the David Rockefeller collection before it went to auction this week at Christie’s. To see it all meant hopping among international destinations, and VistaJet took care of it.

“In London, 20,000 people saw it, but I arranged a dinner for 12 people in Christie’s ballroom with the head of Christie’s London and the head curator of the Rockefeller auction,” said Matteo Atti, executive vice president for marketing and innovation at VistaJet. “I put people in the room who might like each other.”

And for many, that’s the cachet: rubbing elbows with other equally wealthy people who may have shared interests or present a business opportunity.

Of course, sometimes the bar is not that high. Mr. Orender recalled a simple perk of having exclusive access to the Olympic Games: “There was a special line so no one was hassling you and you didn’t have to wait to go in.”

 

Read Full Article in The New York Times

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Summer in Southampton https://rcourihay.com/columns/couris-blog/summer-in-southampton/ Fri, 22 Jun 2018 16:46:47 +0000 https://rcourihay.com/?p=3450 Summer in Southampton As philanthropically focused publicists based in New York City, every summer we are lucky enough to work with some of the best charity organizations out East, and...

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Summer in Southampton

As philanthropically focused publicists based in New York City, every summer we are lucky enough to work with some of the best charity organizations out East, and this year is no exception. These three events are always extremely fun, but also important as they raise money for critical services.

The Southampton Animal Shelter Foundation is a no-kill shelter that is nationally recognized and has an adoption rate of 96%. Their Ninth Annual Unconditional Love Gala is being held on Saturday, July 21st at a waterfront estate with Gala Chairman Gregory D’Elia, Junior Chairman Katie McEntee and Honorary Chairman Jean Shafiroff. Every year, there are adorable and adoptable animals to play with, in addition to the gorgeous gowns from the attendees. The Southampton Animal Foundation is unique on the East End, as they take in animals from all seven villages and 16 hamlets in the Township. Plus, with its “open admissions” policy, it accepts all animals – no matter what physical or behavioral condition, or special needs, no matter what medical condition, no matter what age.

We are also once again working with Stony Brook Southampton Hospital, which this year celebrates their 60th annual summer party on Saturday August 4. One of the highlights of the season, the party will once again take place under the air-conditioned tents at the corner of Wickapogue and Old Town Road in Southampton. And believe me, you can’t underestimate the brilliance of the air-conditioned tents! This year, John Catsimatidis and Bruce Mosler are the events honorees. Robert Chaloner will of course be there as will one of our favorite newsmen, Chuck Scarborough, who will serve as this year’s emcee. The festive evening benefits Stony Brook Southampton Hospital’s Jenny and John Paulson Emergency Department, which is the sole provider of emergency care on the South Fork, treating more than 25,000 people annually.

We will also be returning to help Hope for Depression Research Foundation with their Third Annual Walk of Hope + 5K Run to Defeat Depression on August 5. The USA Track and Field sanctioned event will raise awareness and funds for advanced depression research, with every dollar raised going directly to research. HDRF’s glamourous Founder Audrey Gruss will lead participants on a beautiful route around Lake Agawam in Southampton Village. This high-spirited event is family-focused, inspiring and fun, whether there is rain or shine.

These are all events that raise funds for important causes, and if you want to help, please click on the links in this story to purchase a ticker, or simply donate. Visit our Events page for further information.

  • The Southampton Animal Foundation: Tickets can be purchased by emailing UL@sasf.org, contacting Adrienne Walter at 631-488-8000, or by visiting southamptonanimalshelter.com.
  • Stony Brook Southampton Hospital: To purchase tickets, visit: southamptonhospital.org or call Kathy Lucas, Director, Special Events, 631 726-8700, Ext. 3.
  • Hope for Depression Research Foundation: To participate, please visit hopefordepression.org/events.

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Social Life Magazine: Hay Day, R. Couri Hay Creative Public Relations https://rcourihay.com/recent-press/social-like-magazine-hay-day-r-couri-hay-creative-public-relations/ Fri, 25 May 2018 13:53:07 +0000 https://rcourihay.com/?p=3175 The post Social Life Magazine: Hay Day, R. Couri Hay Creative Public Relations appeared first on R. Couri Hay.

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